"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
While it may be true that switching from current format to a comparatively more popular one may increase the number of listener of the particular radio show, the manager’s argument does not rest on cogent evidences. His observation and expectations are rife with holes and faulty assumption thus not strong enough to lead to increase their listener number.
Citing about people retirement and after that moving to the area of entertainment, the manager states it as the reason of decline in listener number. However, he does not take mention about other listener group and their number. Manager may imagine that there will be no change in the number of young listener and that’s why he is concern about the aged group only. Their switching from current rock music to news and talk format might attract older listener while it may bring significant decrease in the younger one. If this happen then their efforts will go in vein.
Additionally, the manager is implying that decline in local sales of recorded music is parallel to the limited test of listener in music. For that reason, they couldn’t tailor their current music form. Without doing survey on the taste of the listener we cannot be sure that they are no longer interested in music. They might not purchase the recorded music for some other reasons. It may be financial one or the influence of open platform such as YouTube or music cloud, where they can enjoy their favorite one without buying one. If these evidences become true, then the manager’s assumption and owner step’s will significantly be counterproductive.
Building upon expectation that as news and talk are popular area in radio, if they launched similar program, that will be of equal popularity, they are on the verge of sparing their current format. We don’t know how the listener will accept their newly launched program. Weather their content will be of better quality or the it will attract the new listener is still unclear. Listener might not prefer or trust in the quality of another newly premiered similar type of program. If it becomes the reality, then the radio station will be at stake. They might lose their former listener who used to listen the rock music and at the same time it might not make the retired resident their listener.
Obviously diversity and changes attracts people, however managers’ mere switching from one format to another will not bring any benefit. He should do survey and research on the number and taste of the people before launching any new program.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | tomlee0205 | 67 | view |
| 2023-06-30 | aman_kumarrr | 58 | view |
| 2023-01-03 | leonor | 58 | view |
| 2022-11-04 | zanzendegi | 58 | view |
| 2022-10-09 | Tanmai | 77 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 428 350
No. of Characters: 2054 1500
No. of Different Words: 209 200
Fourth Root of Number of Words: 4.548 4.7
Average Word Length: 4.799 4.6
Word Length SD: 2.411 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 59 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.381 21.0
Sentence Length SD: 7.181 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.3 0.35
Sentence-Para Coherence: 0.3 0.50
Sentence-Sentence Coherence: 0.108 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 519, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ignificant decrease in the younger one. If this happen then their efforts will go ...
^^
Line 2, column 561, Rule ID: IN_VEIN[1]
Message: Did you mean 'in vain' (=unsuccessfully)?
Suggestion: in vain
... this happen then their efforts will go in vein. Additionally, the manager is implyin...
^^^^^^^
Line 4, column 322, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'it'?
Suggestion: the; it
...ir content will be of better quality or the it will attract the new listener is still ...
^^^^^^
Transition Words or Phrases used:
however, if, may, so, still, then, thus, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2114.0 2260.96107784 94% => OK
No of words: 426.0 441.139720559 97% => OK
Chars per words: 4.96244131455 5.12650576532 97% => OK
Fourth root words length: 4.54310108192 4.56307096286 100% => OK
Word Length SD: 2.52704300538 2.78398813304 91% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.488262910798 0.468620217663 104% => OK
syllable_count: 654.3 705.55239521 93% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 3.0 8.76447105788 34% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 42.8448130412 57.8364921388 74% => OK
Chars per sentence: 100.666666667 119.503703932 84% => OK
Words per sentence: 20.2857142857 23.324526521 87% => OK
Discourse Markers: 2.61904761905 5.70786347227 46% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.203383954924 0.218282227539 93% => OK
Sentence topic coherence: 0.0693289000108 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0512540075687 0.0701772020484 73% => OK
Paragraph topic coherence: 0.126725348708 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0458445961998 0.0628817314937 73% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 7.96 8.32208582834 96% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.