Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening
area.
The argument points out KICK station's manager’s recommendation to gain more audience, which is to include call-in advice programs. He recommends so because he thinks it worked for WCQP and a national survey indicates increasing popularity in call-in advise programs. But his conclusion is rife with holes and backed by some unwarranted assumptions, which, in order to make the argument more persuasive, needs to be clarified.
First, The argument states as if the increase call-in advice programs was the only reason for the increase in audience, ignoring other factors. Maybe there were other reasons that played a significant role in increasing audiences. Maybe it was summer, most of the people were enjoying leisure, they had enough time to listen to the radio, or simply they had no other options for recreation. If this were the cases, then increasing call-in advice had nothing to with the increased number of audiences. there is a potential that the increase in call-in advice programs merely coincided with the increase in the audience which was caused originally by some other reasons. In this respect, including call-in advice programs may not help KICK to gain new audiences at all.
Secondly, the argument talks about a national survey but doesn’t provide any additional information. There are no data about how many people were asked, what were the questions or what types of audiences were asked. Perhaps only the audience of call-in advice programs were asked, audiences of other programs were totally ignored. In that case, the people surveyed were not representative of the total audience. So the survey might give a false impression about the popularity of call-in advice programs. If KICK’s manager is depending on such a survey, then his decision about increasing audiences may not help him at all. It may even backfire, causing them to lose their existing audience.
Finally, Maybe WCQP’s success was due to the increase in call-in advice programs. But now the question is, will this approach going to work for KICK as well. Maybe two radio stations are significantly different. Perhaps their location, types of audience they serve, types of programs they broadcast are totally different. Perhaps, most of the audiences of KICK are young teenagers who prefer listening recent music to call-in programs or the audiences like to hear while they are driving, walking, at which time participating in a call-in advice program is not suitable. KICK’s manager's assumption about increasing call-in programs may not hold water if the two stations are different.
KICK’s manager needs to collect more scientific and well-articulated data before making decisions. His current assumptions may be wrong in a number of ways. A more accurate survey, more information about what kind of programs audiences like might help me to make a proper decision to gain more audience.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 464 350
No. of Characters: 2364 1500
No. of Different Words: 210 200
Fourth Root of Number of Words: 4.641 4.7
Average Word Length: 5.095 4.6
Word Length SD: 2.655 2.4
No. of Words greater than 5 chars: 181 100
No. of Words greater than 6 chars: 139 80
No. of Words greater than 7 chars: 101 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.333 21.0
Sentence Length SD: 8.792 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.511 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 502, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...with the increased number of audiences. there is a potential that the increase in cal...
^^^^^
Line 15, column 535, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...advice programs. If KICK's manager is depending on such a survey, then his decision abo...
^^^^^^^^^^^^
Line 21, column 149, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...is, will this approach going to work for KICK as well. Maybe two radio stations a...
^^
Line 27, column 270, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s audiences like might help me to make a proper decision to gain more audience.
^^
Transition Words or Phrases used:
but, finally, first, if, may, second, secondly, so, then, well, while, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2482.0 2260.96107784 110% => OK
No of words: 463.0 441.139720559 105% => OK
Chars per words: 5.36069114471 5.12650576532 105% => OK
Fourth root words length: 4.63868890866 4.56307096286 102% => OK
Word Length SD: 2.83247649426 2.78398813304 102% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.45788336933 0.468620217663 98% => OK
syllable_count: 764.1 705.55239521 108% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.9582421498 57.8364921388 71% => OK
Chars per sentence: 99.28 119.503703932 83% => OK
Words per sentence: 18.52 23.324526521 79% => OK
Discourse Markers: 3.12 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.246064293006 0.218282227539 113% => OK
Sentence topic coherence: 0.0786812441483 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0653909371578 0.0701772020484 93% => OK
Paragraph topic coherence: 0.140397907557 0.128457276422 109% => OK
Paragraph topic coherence SD: 0.0885934368478 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.81 12.5979740519 110% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.