The following appeared in a memorandum from the manager of WWAC radio station."To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth i

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The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."

Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.

The claim made by the manager of WWAC radio station may be correct but the assumptions he places his claim on are unconvincing. The manger fails to identify why the station has lost listeners and his assumption that the new residents to the area- who are retired- do not like rock music is not proven.

The manager’s first premise is that listeners have reduced inspite of the fact that there are new residents in the area. To strengthen his recommendation that the station should become a news and talk station using this premise, the manager has to provide figures. For instance what was the ...

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