The following appeared in a memorandum from the owner of the Juniper Cafe,a small, local coffee shop in the downtown area of a small American city:"We must reduce overhead here at the cafe. Instead of opening at 6 a.m. weekdays,we will now open at 8 a.m.

The argument that the best strategy for the Juniper Cafe to save money is reducing the overhead by reducing the number of working hours especially in the weekends is not completely convincing. This lack of cogent is a result of ignoring many assumptions and of use of poor vocabulary.

Firstly, The argument assumes that less working hours means less expenditure which must not be necessarily true. On the contrary, the opposite may be true. How can the author guarantee that clients will not come in these hours in which the cafe is closed? Is there any study that shows the number of cafe visitors in each hour along the day? Is there a poll that asks the clients which time they prefer to visit the cafe? Isn't there a possibility that some clients would come early to take their morning tea or their breakfast in that early hour?

Secondly, The argument claimed that in weekends the number of working hours will be further reduced to increase the income. However, it may be possible that more visitors would like to visit the cafe in their weekends. This special reduction of working hours in weekends may result in decrease of the income rather than saving money.

Finally, the argument suffers from poor vocabulary as the author used the word "best" describing this strategy of reducing hours to save money. There is no any proof that this strategy is the best one. On what premises the author concluded that this strategy is "best" or even better than other strategies like the one already mentioned in the argument "eliminating jobs"?. How can the author tell that the reason for low profit in the cafe is the high number of working hours? The reason could be bad service, or bad quality of beverages.

Ultimately, the argument does not completely sound good. The evidence in support of the conclusion that decreasing the number of working hours will help save money does little to prove that conclusion. The argument could have been strengthened if the author has made a study about the number of cafe visitors along the day hours, has made a study about the number of visitors along the week days and compared that number in weekends and in other days, has proved that this strategy is truly the "best" one.