The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The memo suggests discontinuation of company’s patented Endure process used in manufacturing socks as durability is not in demand and it will increase profits. However, the claim relies on unwarranted assumptions, which if false, would undermine the validity of the claim.
Firstly, customers’ higher priority for style and color does not imply no priority to durability. People are already convinced about the durability of the socks through advertisements which tout the patented Endure process. When people purchase new pair of socks every three months, they do not necessarily get rid of the old pair. As the socks are already stylish and available in many colors, it could tempt the buyer to purchase different varieties. If the company was to stop the Endure process, people can complain about new non lasting and hence inferior, quality of socks, which they first took for granted.
Secondly, discontinuation of Endure manufacturing process does not translate into increased profits. The cost of purchasing new equipment for a new process needs to be considered. The difference between the prices and/or the profits may not be worth the change in process, that may involve buying new patent. Also, the assumption that sales will not be affected by this shift is unwarranted. Customers may be unsatisfied when they compare the new and old qualities of products and hence stop buying from this company. Moreover, the shift will adversely affect the good will of the company that has extensively advertised their products’ durability.
Also, the study that shows customer preference is not supported with statistics. The surveyed customers could be presented a questionnaire where they were asked to choose between fashionable and durable socks. However, if these people where to give priorities to durability and fashion, durability would be closer or just next to fashion. In addition, the details about the survey like the number of people who participated, number of different cities surveyed, number of men and women participants could be provided to strengthen the claim.
After a thorough and careful analysis we find that the claim rests on assumptions that have not been adequately justified. More details about the survey and cost analysis could be presented to leave no room for doubt about the conclusion from premises.
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Grammar and spelling errors:
Line 1, column 226, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...elies on unwarranted assumptions, which if false, would undermine the validity of ...
^^
Line 2, column 485, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...t varieties. If the company was to stop the Endure process, people can complain about new ...
^^^^^^^^^^
Discourse Markers used:
['also', 'first', 'firstly', 'hence', 'however', 'if', 'may', 'moreover', 'second', 'secondly', 'so', 'then', 'as to', 'in addition']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.265550239234 0.240241500013 111% => OK
Verbs: 0.153110047847 0.157235817809 97% => OK
Adjectives: 0.0741626794258 0.0880659088768 84% => OK
Adverbs: 0.055023923445 0.0497285424764 111% => OK
Pronouns: 0.0191387559809 0.0444667217837 43% => OK
Prepositions: 0.112440191388 0.12292977631 91% => OK
Participles: 0.0454545454545 0.0406280797675 112% => OK
Conjunctions: 2.96165042926 2.79330140395 106% => OK
Infinitives: 0.0239234449761 0.030933414821 77% => OK
Particles: 0.0 0.0016655270985 0% => OK
Determiners: 0.0956937799043 0.0997080785238 96% => OK
Modal_auxiliary: 0.0334928229665 0.0249443105267 134% => OK
WH_determiners: 0.0287081339713 0.0148568991511 193% => OK
Vocabulary words and sentences:
No of characters: 2351.0 2732.02544248 86% => OK
No of words: 370.0 452.878318584 82% => More content wanted.
Chars per words: 6.35405405405 6.0361032391 105% => OK
Fourth root words length: 4.38581623665 4.58838876751 96% => OK
words length more than 5 chars: 0.386486486486 0.366273622748 106% => OK
words length more than 6 chars: 0.302702702703 0.280924506359 108% => OK
words length more than 7 chars: 0.240540540541 0.200843997647 120% => OK
words length more than 8 chars: 0.159459459459 0.132149295362 121% => OK
Word Length SD: 2.96165042926 2.79330140395 106% => OK
Unique words: 200.0 219.290929204 91% => OK
Unique words percentage: 0.540540540541 0.48968727796 110% => OK
Word variations: 59.7518350792 55.4138127331 108% => OK
How many sentences: 19.0 20.6194690265 92% => OK
Sentence length: 19.4736842105 23.380412469 83% => OK
Sentence length SD: 29.5017723304 59.4972553346 50% => OK
Chars per sentence: 123.736842105 141.124799967 88% => OK
Words per sentence: 19.4736842105 23.380412469 83% => OK
Discourse Markers: 0.736842105263 0.674092028746 109% => OK
Paragraphs: 5.0 4.94800884956 101% => OK
Language errors: 2.0 5.21349557522 38% => OK
Readability: 49.7439544808 51.4728631049 97% => OK
Elegance: 1.86315789474 1.64882698954 113% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.359330880505 0.391690518653 92% => OK
Sentence sentence coherence: 0.0845441069684 0.123202303941 69% => OK
Sentence sentence coherence SD: 0.0440161903193 0.077325440228 57% => OK
Sentence paragraph coherence: 0.535652049446 0.547984918172 98% => OK
Sentence paragraph coherence SD: 0.135292065896 0.149214159877 91% => OK
Sentence topic coherence: 0.151213851163 0.161403998019 94% => OK
Sentence topic coherence SD: 0.0760833474096 0.0892212321368 85% => OK
Paragraph paragraph coherence: 0.375818773334 0.385218514788 98% => OK
Paragraph paragraph coherence SD: 0.0435457211548 0.0692045440612 63% => OK
Paragraph topic coherence: 0.25222753012 0.275328986314 92% => OK
Paragraph topic coherence SD: 0.0736659235754 0.0653680567796 113% => OK
Task Achievement:
Sentences with positive sentiment : 8.0 10.4325221239 77% => OK
Sentences with negative sentiment : 6.0 5.30420353982 113% => OK
Sentences with neutral sentiment: 5.0 4.88274336283 102% => OK
Positive topic words: 5.0 7.22455752212 69% => OK
Negative topic words: 5.0 3.66592920354 136% => OK
Neutral topic words: 5.0 2.70907079646 185% => OK
Total topic words: 15.0 13.5995575221 110% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.