Whoever controls the media also controls opinions and attitudes of the people and there is little can be done to rectify this

It is undeniable fact that media influences our lifestyle and our opinions. There is a common belief that media conglomerates who control worldwide mass media sources also control our minds, decisions and there is a little chance to make any changes. It is agreed that it is very hard to diminish our reliance from media resources and their negative effect on us as every society needs some sources of information in order to acquire information they need. Moreover most of media sources of the world are under government control which are mainly been used to control its citizens.

Every memeber of society needs to get an information. Without information it would not be possible to involve in social, cultural and economic activities. For example, in order to trade successfully companies should be aware of situation in the global market, or people should be provided with a social, cultural and political information in order to know what is happening around. From this aspect it is clear that for people it is very hard and nearly impossible to ignore media sources as our society heavily depends on the information.

Most of media sources however controlled by persons or groups who use the media mainly to control the mass. Seemingly,this process appears to be well disguised as most people aren't aware of the problem. For instance, some negative information about certain person spread by all media sources changes the attitude of society towards that person immediately, no matter aho that person is.

In conclusion, it is very hard to change people's reliance from media sources as society depends on information and would seek an information in any circumstances.