The table below shows expenditures on advertising of four car companies in the UK in 2002

The table illustrates the advertising expenditures of four car companies in the UK in 2002.

Overall, Renault spent the most money in 2002, and both newspaper and TV advertisements were the most popular formats. In contrast, the opposite occurred with cinema and outdoor.

Renault paid $59 and $45 for TV and press in 2002. Meanwhile, the lowest figures were $6 for cinema and $7 for outdoor, while radio accounted for $15. There was only a small amount of money spent on press, cinema, outdoor and radio. In contrast, they noticed that TV had the second highest mark with $45.

Cetirizine focused on TV advertisements when they paid $70 for them. Their attention was drawn to the cinema, but they did not notice it. Press and outdoor were the same, at $12 and $15. At the top position was Rover's TV, at $45, followed by press and $38. As with Cetirizine, the money for cinema, outdoor advertising, and radio was the same.