The main aim of advertising is to increase the sales of products that people do not really need. To what extent do you agree or disagree?
Many people argue that the crucial purpose of advertising is to focus only on how to increase the sales of products that people have no demand to buy. However, I disagree with this statement because advertising has other goals to aim at just not only increasing sales.
There are several reasons that an advertisement focuses on how to increase the sales of products that people do not need to buy. The first reason is that the company wants to increase the profits in sales. Companies have usually exaggerated the value of their product. Not only that, but companies are also hiring famous people like an actor to promote the products to attract more customers. Because nowadays, people always tend to imitate their idols. As a result, product sales will increase, but serving the customers' needs will decrease. The second reason is that the companies also aim to the customer's mind. For example, a smartphone company named iPhone has released every new model with many new features every year. As a result, this has affected and pushed customers to buy their new models to experience it. Not only customers will get fascinated with that, but they can also enhance their own value by owning the latest phone.
However, the advertisement also has other goals to gain. The first goal is to provide the products with the right features according to the needs of consumers. For example, many people have complained that the blender makes a lot of noise when using it. In order to resolve the problems, home appliance companies had invented noiseless blenders and promoted their products to consumers. As a result, consumers were satisfied because they chose the right products. The next goal is to increase not only the reputation of the product but also of the company. If advertising focuses on satisfying buyers through their needs, the company's reputation will add another plus point. The more buyers, the more number of people know about the company.
In conclusion, I think advertisements should not focus on the main goals of increasing product sales that do not meet the expectation of consumers but also need to focus on other goals.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-06-12 | Charles Le | 89 | view |
| 2023-06-11 | Charles Le | 78 | view |
| 2023-06-11 | Charles Le | 61 | view |
| 2023-06-11 | Charles Le | 56 | view |
| 2023-05-31 | Pham Van Nhan | 89 | view |
- Some people think that it is more beneficial to take part in sports which are played in teams like football However others think that taking part in individual sports like tennis or swimming is better Discuss both views and give your own opinion 56
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- The pie charts show the results of a survey conducted by a university on the opinions of full time and part time students about its services 84
- The charts below show changes in the proportion of energy produced from different resources in a country in 1985 and 2003 67
- Many people go to university for academic study More people should be encouraged to do vocational training because there is a lack of qualified workers such as electricians and plumbers To what extent do you agree or disagree 79
Transition Words or Phrases used:
also, but, first, however, if, second, so, for example, i think, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1789.0 1615.20841683 111% => OK
No of words: 360.0 315.596192385 114% => OK
Chars per words: 4.96944444444 5.12529762239 97% => OK
Fourth root words length: 4.35587717469 4.20363070211 104% => OK
Word Length SD: 2.55904200584 2.80592935109 91% => OK
Unique words: 168.0 176.041082164 95% => OK
Unique words percentage: 0.466666666667 0.561755894193 83% => More unique words wanted or less content wanted.
syllable_count: 558.9 506.74238477 110% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 9.0 2.52805611222 356% => Less articles wanted as sentence beginning.
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 16.0721442886 131% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.0177105185 49.4020404114 65% => OK
Chars per sentence: 85.1904761905 106.682146367 80% => OK
Words per sentence: 17.1428571429 20.7667163134 83% => OK
Discourse Markers: 4.33333333333 7.06120827912 61% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.261706474026 0.244688304435 107% => OK
Sentence topic coherence: 0.0810326431475 0.084324248473 96% => OK
Sentence topic coherence SD: 0.0908846698946 0.0667982634062 136% => OK
Paragraph topic coherence: 0.195758895181 0.151304729494 129% => OK
Paragraph topic coherence SD: 0.0601712357113 0.056905535591 106% => OK
Essay readability:
automated_readability_index: 10.5 13.0946893788 80% => Automated_readability_index is low.
flesch_reading_ease: 54.22 50.2224549098 108% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 9.9 11.3001002004 88% => OK
coleman_liau_index: 11.25 12.4159519038 91% => OK
dale_chall_readability_score: 7.9 8.58950901804 92% => OK
difficult_words: 78.0 78.4519038076 99% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 8.0 10.7795591182 74% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.