Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.
It is true that increasingly companies advertise themselves via sport and athletes. While many people believe that this strategy can bring several merits to companies, I align with those who think it is likely more harmful impacts than beneficial ones.
Sponsorship sport or sports celebirites is considered as good strategy can be attributed by several reasons. One of the major factors is to increase brand awareness. As long as being supported, competitions, such as tennis or football matches, will hang around banners or posters of sponsors, and celebrities will use company’s service or goods publicly in not only sport but also their daily life. Thanks to this, firms can gain attraction from customers, since their brand can be seen everywhere, consequently, information about their brand can stick in people’s mind. In addition, this can influence the purchasing attitute of people, as a result, people tend to buy more products to support companies. This can bring more profits to firms.
On the other hand, alongside these merits, advertisement can be harmful to a company’s image. Being involved in scandals or controversies, sport organizers and stars may be all criticized by community, whether it is their wrong or not. They may be examined every single aspect in life, even the products that they endorsen, and have questions about the quality and less positive view about company’s products. It not only raises a decline in the consumption of goods and services as well as profit but it also tarnishes the image of a company.
In conclusion, the sponsorship for sport and sports stars can bring both merits and demerits. However, I believe that its drawbacks are likely outweight its beneficial impacts.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-20 | Phuong1810 | 78 | view |
| 2023-09-20 | Phuong1810 | 61 | view |
| 2023-07-21 | pwlihnkt | 89 | view |
| 2022-08-01 | MichaelP | 61 | view |
| 2022-07-23 | eyraen | 67 | view |
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Transition Words or Phrases used:
also, but, consequently, however, if, may, so, well, while, in addition, in conclusion, such as, as a result, as well as, it is true, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 13.0 7.85571142285 165% => OK
Conjunction : 16.0 10.4138276553 154% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 30.0 41.998997996 71% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1456.0 1615.20841683 90% => OK
No of words: 278.0 315.596192385 88% => More content wanted.
Chars per words: 5.23741007194 5.12529762239 102% => OK
Fourth root words length: 4.08329915638 4.20363070211 97% => OK
Word Length SD: 2.89622632205 2.80592935109 103% => OK
Unique words: 168.0 176.041082164 95% => OK
Unique words percentage: 0.604316546763 0.561755894193 108% => OK
syllable_count: 441.9 506.74238477 87% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 51.5217410024 49.4020404114 104% => OK
Chars per sentence: 104.0 106.682146367 97% => OK
Words per sentence: 19.8571428571 20.7667163134 96% => OK
Discourse Markers: 10.7857142857 7.06120827912 153% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191398000677 0.244688304435 78% => OK
Sentence topic coherence: 0.0693314853386 0.084324248473 82% => OK
Sentence topic coherence SD: 0.0658295750932 0.0667982634062 99% => OK
Paragraph topic coherence: 0.127300887509 0.151304729494 84% => OK
Paragraph topic coherence SD: 0.034932668872 0.056905535591 61% => OK
Essay readability:
automated_readability_index: 13.2 13.0946893788 101% => OK
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.11 12.4159519038 106% => OK
dale_chall_readability_score: 9.12 8.58950901804 106% => OK
difficult_words: 80.0 78.4519038076 102% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.