Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
Advertisements are the most effective one-way communication to tell the characteristics of our product to the audience. A section of people opine that advertising is the most powerful tool to convince people to buy our product; however, others assert that it no longer draws any attention. Both the sides of the arguments present the rational ideas of the topic which will be dilated in the following paragraphs, followed by my opinion.
Beyond any qualms, there are several compelling reasons to prove that people still pay a lot of attention to advertisements. First, frequent exposure to the same images and story persuade people’s mind and emotions. Moreover, repetitive advertisements affect consciousness of mind and emotionally connect them with the product. For instance, the advertisement of “Fevicol gum” for woods is designed in such a way that every Indian family connect with it as it tells the story of many generations from one family using the same sofa-set just by changing it’s color and cover every time and it is fixed with Fevicol gum at the time of manufacture. As this advertisement repeat so many times, hit the emotional connection of family heirloom and insist people to make furniture with the use of Fevicol gum only.
On the contrary, there are myriad of logical thoughts to support the other view. A section of people believe that advertising no longer attracts the attention as some advertisement has been everywhere or become common nowadays. In addition, people get used to of the same product that they are not much interested in them now. A salient example is that when the fairness cream “Fair and lovely” came in Indian market, got a lot of fans but now it’s like a good for nothing product for people as it has been used so much by so many people in past. So, its advertisement is not going to attract people now.
However, I second with the view that right way of advertising can attract people towards the product. To exemplify, “Whisper Sanitary Pads” are very popular in market though expensive than others, because they do not overdo with the advertisement melodrama and advertise their product time to time with new variants only. Thus, any product can remain in limelight with the right way of advertisement.
Although, it has positive results such as provide knowledge about the products in market, but the negative effects like letting others feel down in their dark complexion by the advertisement of fair and lovely fairness cream, can not be overlooked. But what will be the future of good advertisements in the commercial television industry? Still stays a question for many people.
| Post date | Users | Rates | Link to Content |
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| 2024-10-02 | LauraTing | 84 | view |
| 2024-04-01 | tran quynh | 78 | view |
| 2024-04-01 | tran quynh | 56 | view |
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Grammar and spelling errors:
Line 2, column 553, Rule ID: IT_IS[21]
Message: Did you mean 'its' (possessive pronoun) instead of 'it's' (short form of 'it is')?
Suggestion: its
...sing the same sofa-set just by changing it’s color and cover every time and it is fi...
^^^^
Line 2, column 808, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...iture with the use of Fevicol gum only. On the contrary, there are myriad of log...
^^^^
Line 3, column 539, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the past'?
Suggestion: in the past
...has been used so much by so many people in past. So, its advertisement is not going to ...
^^^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...till stays a question for many people.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, look, moreover, second, so, still, thus, for instance, in addition, such as, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 64.0 41.998997996 152% => OK
Nominalization: 18.0 8.3376753507 216% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2221.0 1615.20841683 138% => OK
No of words: 439.0 315.596192385 139% => Less content wanted.
Chars per words: 5.05922551253 5.12529762239 99% => OK
Fourth root words length: 4.57737117129 4.20363070211 109% => OK
Word Length SD: 2.89982857507 2.80592935109 103% => OK
Unique words: 231.0 176.041082164 131% => OK
Unique words percentage: 0.526195899772 0.561755894193 94% => More unique words wanted or less content wanted.
syllable_count: 702.9 506.74238477 139% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 70.6482841646 49.4020404114 143% => OK
Chars per sentence: 116.894736842 106.682146367 110% => OK
Words per sentence: 23.1052631579 20.7667163134 111% => OK
Discourse Markers: 6.15789473684 7.06120827912 87% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.27201824445 0.244688304435 111% => OK
Sentence topic coherence: 0.0931012915987 0.084324248473 110% => OK
Sentence topic coherence SD: 0.0755987546653 0.0667982634062 113% => OK
Paragraph topic coherence: 0.14985727747 0.151304729494 99% => OK
Paragraph topic coherence SD: 0.0695435267676 0.056905535591 122% => OK
Essay readability:
automated_readability_index: 14.0 13.0946893788 107% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 12.36 12.4159519038 100% => OK
dale_chall_readability_score: 8.41 8.58950901804 98% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.