Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
Advertising is now considered as an essential component of modern-day commerce. While some people argue that advertising has become so commonplace that it lost its impact, others claim that advertising remains a powerful force which can influence consumers’ purchasing decisions. In this essay, I will explore both view in detail and conclude that advertising still has an effect on consumers’ purchasing behaviour.
On the one hand, critics of adverstising argue that people have become increasingly adept at ignoring it. In today’s world, advertisement present everywhere, from billboards on the highway to pop-ups on website. With so many ads are competing for our attention, it’s no suprise that people developed strategies to avoid them. For instance, there is a variety of people use ad- blocking software on their phone or fast-forward through commercial on TV. This trend is particularly prevalent among youngsters, who grew up in a world where advertising is ubiquitos and developed a habit of ignoring it.
On the other hand, proponents of advertising agree that it remains a powerful force and has significantly attracted individuals’s attention to buy the product. Despite people’s efforts to avoid ads, they continue to be exposed to them on a daily basis, and marketers promoted their skills at creating an advertising which are difficult to ignore. For example, Apple's "Think Different" campaign in the late 1990s helped to create a powerful brand identity that contributed to the company's success. Similarly, companies like Nike and Coca-Cola have used advertising to create emotional connections with consumers that have translated into increased sales. In addition, social media platforms like Facebook and Instagram have made it easier than ever to target specific audiences with ads. Advertisers can use data on users' interests, age, and location to create highly personalized ads that are more likely to be noticed and acted upon.
In conclusion, both views on the effectiveness of advertising have merit. While it's true that people have become adept at avoiding ads, advertising remains a powerful force that can significantly influence consumers' behaviour, thanks to innovative advertising techniques, versatile social media platforms and raw data available to target potential consumers.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-10-02 | LauraTing | 84 | view |
| 2024-04-01 | tran quynh | 78 | view |
| 2024-04-01 | tran quynh | 56 | view |
| 2024-04-01 | tran quynh | 56 | view |
| 2024-04-01 | tran quynh | 89 | view |
- The graph below shows the number of shops that closed and the number of new shops that opened in one country between 2011 and 2018 Summarise the information by selecting and reporting the main features and make comparisons where relevant 78
- The chart below gives information about how families in one country spent their weekly income in 1968 and in 2018 Summarise the information by selecting and reporting the main features and make comparisons where relevant
- Nowadays a growing number of people with health problems are trying alternative medicines and treatments instead of visiting their usual doctor Do you think this is a positive or a negative development 56
- Some children spend hours every day on their smartphones Why is this the case Do you think this is a positive or a negative development Give reasons for your answer and include any relevant examples from your ow 56
- The most important aim of science should be to improve people s lives To what extent do you agree or disagree with this statement 73
Transition Words or Phrases used:
but, if, similarly, so, still, while, for example, for instance, in addition, in conclusion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 16.0 7.30460921844 219% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 53.0 41.998997996 126% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1990.0 1615.20841683 123% => OK
No of words: 353.0 315.596192385 112% => OK
Chars per words: 5.63739376771 5.12529762239 110% => OK
Fourth root words length: 4.33454660006 4.20363070211 103% => OK
Word Length SD: 3.16159492896 2.80592935109 113% => OK
Unique words: 209.0 176.041082164 119% => OK
Unique words percentage: 0.592067988669 0.561755894193 105% => OK
syllable_count: 627.3 506.74238477 124% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 9.0 4.76152304609 189% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 49.3706881029 49.4020404114 100% => OK
Chars per sentence: 124.375 106.682146367 117% => OK
Words per sentence: 22.0625 20.7667163134 106% => OK
Discourse Markers: 6.875 7.06120827912 97% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.238745287693 0.244688304435 98% => OK
Sentence topic coherence: 0.0808821222777 0.084324248473 96% => OK
Sentence topic coherence SD: 0.0475540279562 0.0667982634062 71% => OK
Paragraph topic coherence: 0.154909959897 0.151304729494 102% => OK
Paragraph topic coherence SD: 0.0271781932406 0.056905535591 48% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.2 13.0946893788 124% => OK
flesch_reading_ease: 32.22 50.2224549098 64% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.2 11.3001002004 126% => OK
coleman_liau_index: 15.43 12.4159519038 124% => OK
dale_chall_readability_score: 9.87 8.58950901804 115% => OK
difficult_words: 115.0 78.4519038076 147% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
---------------------
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.