In their advertising, businesses nowadays usually emphasize that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
It is evident that different advertisement campaigns have been appearing in the market nowadays, however, these companies often brighten their products by emphasizing the criteria of new. There are some compelling reasons for this tendency, and I believe that this development brings about both benefits and drawbacks.
To begin with, there are some understandable reasons why it is important to advertise that their products are new. Firstly, since new and unique products could arouse the interest of customers, this considers a way to draw public attention. This means that their revenue would be boosted when customers are more curious about the better quality of new goods compared to old ones. For example, a new shampoo product with the function of coloring their hair in only a day has more capable of competing with other brands which do not possess this criterion. If their products have the same traits as other previous ones, they could fail to popularize their newly-released goods.
On the other hand, advertising their goods by this strategy would bring about either merits or drawbacks. In terms of negative impact, due to exaggerating their products’ quality, these businesses might fail in maintaining their potential customers after they experience the authentic ones. More importantly, if they find out that these products do not meet their demands and purposes, they would public some critical reviews on social media platforms. This prevents these companies from creating beliefs in consumers. However, using this way also encourages more creativity for different brands due to trying to produce breakthrough products which create more benefits for users. As a result, they even could export their products to compete with many foreign goods, which helps them to achieve more profits and a broad market.
In conclusion, advertising their products as a new one affects positively and negatively to businesses because of some reasons mentioned above.
- The plans below show the site of an airport now and how it will look after redevelopment next year Summarise the information by selecting and reporting the main features and make comparisons where relevant 11
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- Many young people who leave school hold a negative attitude towards learning Why does this happen What are the solutions 89
- Some educationalists say that every child should be taught how to play a musical instrument To what extent do you agree or disagree 84
- The bar chart describes the sales of different goods in pounds in the UK over four seasons in 2015 23
Grammar and spelling errors:
Line 1, column 59, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
... different advertisement campaigns have been appearing in the market nowadays, however, these ...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, so, then, for example, in conclusion, as a result, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 38.0 24.0651302605 158% => Less pronouns wanted
Preposition: 40.0 41.998997996 95% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1675.0 1615.20841683 104% => OK
No of words: 309.0 315.596192385 98% => OK
Chars per words: 5.42071197411 5.12529762239 106% => OK
Fourth root words length: 4.1926597562 4.20363070211 100% => OK
Word Length SD: 2.74035707075 2.80592935109 98% => OK
Unique words: 177.0 176.041082164 101% => OK
Unique words percentage: 0.572815533981 0.561755894193 102% => OK
syllable_count: 501.3 506.74238477 99% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 32.3759800104 49.4020404114 66% => OK
Chars per sentence: 119.642857143 106.682146367 112% => OK
Words per sentence: 22.0714285714 20.7667163134 106% => OK
Discourse Markers: 8.42857142857 7.06120827912 119% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.415899839223 0.244688304435 170% => OK
Sentence topic coherence: 0.154568724314 0.084324248473 183% => OK
Sentence topic coherence SD: 0.0810514245779 0.0667982634062 121% => OK
Paragraph topic coherence: 0.285728971247 0.151304729494 189% => OK
Paragraph topic coherence SD: 0.048529450651 0.056905535591 85% => OK
Essay readability:
automated_readability_index: 15.1 13.0946893788 115% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 14.16 12.4159519038 114% => OK
dale_chall_readability_score: 9.38 8.58950901804 109% => OK
difficult_words: 91.0 78.4519038076 116% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.