Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of thesociety in which they are sold.
To what extent do you agree or disagree?
As the world developed, daily merchandises have become an essential needs of every household. The FMCG is considered to be a super-profit industry in which hundreds of firms with thousands of products compete to each other to gain the market. Statistically, every seconds millions of consuming products are sold. To some extent I agree with the statement that, “the fascinated sales of those consuming products illustrate the power of advertising and not the real needs of the society in which people bought them”.
To begin with, let’s take an example of a FMCG that succeeded in advertisement: Heineken brewery, for instance. It is undeniable that each of the Heineken TVC are indeedly attractive. Most of the advertising campaigns inspire the human nature of gathering and sharing the enjoyment with close relations, and the enjoyment is obviously Heineken beer. With this kind advertisement, the sales of Heineken is remarkable.
On the other hand, Heineken themselves must have put tremendous efforts for the quality of their products. No matter how excellent the marketing is, if the product is not qualified, customers would rapidly choose another brands which have competitive advertising power. Advertisement attract customers, but the quality is the ultimate reason for those to be come loyalties.
From these perspectives, we should conclude that the power of advertising is enormous in boosting the sales of consuming goods. However, it the products itself to satisfy customers’ needs in order to let these sales sustainable.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2017-02-06 | Hanh Nguyen | 73 | view |
- As children become adults, their social behaviour changes in some ways.What are the main differences between young children’s social behaviour and that of adults? To what extent are thechanges that take place good?Give reasons for your answer and includ 29
- The table below gives information on consumer spending on different items in five different countries in 2002.Summarise the information by selecting and reporting the main features, and make comparisons where relevant.Write at least 150 words. 78
- The graph and table below give information about water use worldwide and water consumption in two differentcountries.Summarise the information by selecting and reporting the main features, and make comparisons where relevant.Write at least 150 words. 78
- The diagram below show how leather goods are produced.Summarise the information by selecting and reporting the main features, and make comparisons where relevant.Write at least 150 words. 11
- International travel has many advantages to both travellers and the country that they visited. Do Advantages outweigh the disadvantages? 89
Transition Words or Phrases used:
but, however, if, second, so, for instance, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 4.0 10.4138276553 38% => More conjunction wanted.
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 17.0 24.0651302605 71% => OK
Preposition: 35.0 41.998997996 83% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1322.0 1615.20841683 82% => OK
No of words: 241.0 315.596192385 76% => More content wanted.
Chars per words: 5.48547717842 5.12529762239 107% => OK
Fourth root words length: 3.94007293032 4.20363070211 94% => OK
Word Length SD: 3.12379519999 2.80592935109 111% => OK
Unique words: 144.0 176.041082164 82% => More unique words wanted.
Unique words percentage: 0.597510373444 0.561755894193 106% => OK
syllable_count: 408.6 506.74238477 81% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Interrogative: 0.0 0.384769539078 0% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 41.3717452107 49.4020404114 84% => OK
Chars per sentence: 101.692307692 106.682146367 95% => OK
Words per sentence: 18.5384615385 20.7667163134 89% => OK
Discourse Markers: 5.84615384615 7.06120827912 83% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.177487174959 0.244688304435 73% => OK
Sentence topic coherence: 0.0592575182818 0.084324248473 70% => OK
Sentence topic coherence SD: 0.0633922127039 0.0667982634062 95% => OK
Paragraph topic coherence: 0.105795640891 0.151304729494 70% => OK
Paragraph topic coherence SD: 0.0643222476795 0.056905535591 113% => OK
Essay readability:
automated_readability_index: 13.7 13.0946893788 105% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 14.56 12.4159519038 117% => OK
dale_chall_readability_score: 9.18 8.58950901804 107% => OK
difficult_words: 71.0 78.4519038076 91% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
---------------------
More content wanted.
Minimum 250 words wanted.
Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.