Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
With the development of commerce, marketing and advertising are becoming a vital tool to make the brand stand out in the market. In a certain degree, I agree that advertisements partly impact the sales, but I believe that products also answer the needs of consumers.
On the one hand, advertisements are used to build the wants in consumers’ mind, even if they do not need the product. Firstly, several people purchase goods as a trend, which is created by an effective marketing strategy. The insatiable demand of Apple’s products is a salient example of this phenomenon. Consumers wait overnight to buy the new releases and become loyal buyers of the brand, even though their phones have not been broken or damaged. It is obvious that the company has succeeded in developing a favourable brand reputation, which increase consumers confidence in the brand and its products, then ultimately drive the sales.
On the other hand, there are manifold arguments against this statement. In many cases, people’s choices have tendency to rely on their income, not manipulated by the advertisements. In general, most people earn average salary, which means they have to allocate their money wisely. As a result, they might make a purchase to satisfy their needs rather than meet the temptation caused by appealing advertisements around them. Besides, numerous people decide to buy a product due to its superior features. For instance, a car is purchased because it saves fuel or it has a upgraded safety system or it pollutes less.
In conclusion, although advertising contributes to elevate the revenue, it only plays a part in buying decision of consumers.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-04 | gulbakhyt_90 | 61 | view |
| 2019-12-04 | trucn | 67 | view |
| 2019-12-01 | Aydin03 | 11 | view |
| 2019-12-01 | Aydin03 | 11 | view |
| 2019-11-21 | khanhptk162 | 73 | view |
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Grammar and spelling errors:
Line 2, column 251, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...eting strategy. The insatiable demand of Apple's products is a salient examp...
^^
Line 3, column 575, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...rchased because it saves fuel or it has a upgraded safety system or it pollutes l...
^
Line 4, column 86, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...es to elevate the revenue, it only plays a part in buying decision of consumers. ...
^^
Transition Words or Phrases used:
also, besides, but, first, firstly, if, so, then, for instance, in conclusion, in general, as a result, in many cases, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 34.0 41.998997996 81% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1400.0 1615.20841683 87% => OK
No of words: 270.0 315.596192385 86% => More content wanted.
Chars per words: 5.18518518519 5.12529762239 101% => OK
Fourth root words length: 4.05360046442 4.20363070211 96% => OK
Word Length SD: 3.00090521323 2.80592935109 107% => OK
Unique words: 170.0 176.041082164 97% => OK
Unique words percentage: 0.62962962963 0.561755894193 112% => OK
syllable_count: 441.9 506.74238477 87% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 29.5776390994 49.4020404114 60% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 100.0 106.682146367 94% => OK
Words per sentence: 19.2857142857 20.7667163134 93% => OK
Discourse Markers: 9.71428571429 7.06120827912 138% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.143642777974 0.244688304435 59% => OK
Sentence topic coherence: 0.0452560652769 0.084324248473 54% => OK
Sentence topic coherence SD: 0.048644134255 0.0667982634062 73% => OK
Paragraph topic coherence: 0.0792167080372 0.151304729494 52% => OK
Paragraph topic coherence SD: 0.0368678654018 0.056905535591 65% => OK
Essay readability:
automated_readability_index: 12.7 13.0946893788 97% => OK
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 12.82 12.4159519038 103% => OK
dale_chall_readability_score: 9.08 8.58950901804 106% => OK
difficult_words: 77.0 78.4519038076 98% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.