When international media (including movies, fashion shows, advertisements and other
TV programmes) convey the same messages to the global audience, people argue that the
expansion of international media has negative impacts on cultural diversity. What is your
opinion?
As international media companies expand across the world, the growing popularity and uniformity of
some media programmes (such as TV shows, movies, fashion shows) is causing worldwide concern.
Many people have strong views toward this trend. In my opinion, international media is closely linked
to cultural globalisation and cultural homogeneity.
The dominance of international media is a sign of Western cultural imperialism and has the potential
to thwart cultural diversity. It is not a secret that international media is owned and operated by a
handful of giant corporations, such as Time Warner. They control large sectors of the media market
and place national media companies at risk. The contraction in the number of media owners will cause
a proportional reduction in the variety of programmes broadcasted. For example, painting, music and
movies accessible in the media have a small number of genres, imposing restraints on one's knowledge
of artworks of different cultural backgrounds.
In addition to seizing control over those creative industries, global entertainment companies affect
cultural diversity by reshaping the perceptions, beliefs and norms of ordinary citizens in different
countries. Most of the cultural values and ideals promoted by the leading mainstream media are of
American origin. American culture values individuality, maximisation of one's benefits and material
wealth, rather than communal life and family solidarity, the values and norms previously treasured in
many Asian countries. Unfortunately, many Asian people now imitate American people, causing the
alteration of their perceptions of family. This radical change can be attributed to those movies and TV
programmes that portray the success of American individuals or corporations.
The loss of media diversity is also responsible for people's narrow sense of ways of life. The ruling
class of many countries speaks English, favours Western food, wears Western-style jackets and even
prefers Western weddings. Young people are captivated by American basketball and some even
daubing the names of NBA stars on their school sweatsuits. All these transformations in life are the
result of the audience's exposure to Hollywood movies, TV shows and sports reports. The loss of
media diversity will lead to degradation of culture and to a minimisation of cultural diversity. It is a
worrying trend, as people need cultural diversity to preserve and pass on their valuable heritage to
future generations, including lifestyle.
As shown above, international media, controlled by a handful of transnational media corporations, is
exporting Western culture worldwide and putting many indigenous cultures at the risk of extinction.
The uniformity of media programmes has led to that of artworks, norms and ways of life wherever
international media goes.
- As people rely more and more on technology to solve problems, the ability of humans to think for themselves will surely deteriorate.Discuss the extent to which you agree or disagree with the statement and explain your reasoning for the position you take. 33
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Grammar and spelling errors:
Line 11, column 37, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...nd movies accessible in the media have a small number of genres, imposing restraints on ones kno...
^^^^^^^^^^^^^^^^^
Line 17, column 73, Rule ID: ONES[1]
Message: Did you mean 'one's'?
Suggestion: one's
...e values individuality, maximisation of ones benefits and material wealth, rather t...
^^^^
Line 27, column 15, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'audiences'' or 'audience's'?
Suggestion: audiences'; audience's
...rmations in life are the result of the audiences exposure to Hollywood movies, TV shows ...
^^^^^^^^^
Transition Words or Phrases used:
also, but, if, so, for example, in addition, such as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 20.0 10.4138276553 192% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 15.0 24.0651302605 62% => OK
Preposition: 62.0 41.998997996 148% => OK
Nominalization: 11.0 8.3376753507 132% => OK
Performance on vocabulary words:
No of characters: 2470.0 1615.20841683 153% => OK
No of words: 427.0 315.596192385 135% => OK
Chars per words: 5.78454332553 5.12529762239 113% => OK
Fourth root words length: 4.54576487731 4.20363070211 108% => OK
Word Length SD: 3.16377580959 2.80592935109 113% => OK
Unique words: 224.0 176.041082164 127% => OK
Unique words percentage: 0.524590163934 0.561755894193 93% => More unique words wanted or less content wanted.
syllable_count: 762.3 506.74238477 150% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 9.0 2.52805611222 356% => Less articles wanted as sentence beginning.
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 21.0 16.0721442886 131% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 41.6645169513 49.4020404114 84% => OK
Chars per sentence: 117.619047619 106.682146367 110% => OK
Words per sentence: 20.3333333333 20.7667163134 98% => OK
Discourse Markers: 3.19047619048 7.06120827912 45% => More transition words/phrases wanted.
Paragraphs: 31.0 4.38176352705 707% => Less paragraphs wanted.
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.308111846312 0.244688304435 126% => OK
Sentence topic coherence: 0.099095029349 0.084324248473 118% => OK
Sentence topic coherence SD: 0.0748444609828 0.0667982634062 112% => OK
Paragraph topic coherence: 0.0852344482182 0.151304729494 56% => OK
Paragraph topic coherence SD: 0.07526233851 0.056905535591 132% => OK
Essay readability:
automated_readability_index: 16.0 13.0946893788 122% => OK
flesch_reading_ease: 34.26 50.2224549098 68% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.5 11.3001002004 119% => OK
coleman_liau_index: 16.24 12.4159519038 131% => OK
dale_chall_readability_score: 9.4 8.58950901804 109% => OK
difficult_words: 129.0 78.4519038076 164% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 16.0 10.7795591182 148% => OK
What are above readability scores?
---------------------
Maximum five paragraphs wanted.
Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.