The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any

The memo indicates the lowest sales and the increase in positive reviews of Super Screen-produced movies in the last year. The author concludes that it is because the public are unaware of high quality of Super Screen-produced movies, and then Super Screen-produced movies should be advertised. However, there are some questions which listed in the following and needed to be clarified before judging the recommendation.

First of all, the argument mentions that the fewest customers went to Super Screen-produced movies. Nevertheless, the number of Super Screen-produced movies in the last year remains unknown. It is possible that there only were two Super Screen-produced movies in the last year and eight Super Screen-produced movies in other years. The fewer customers might cause by fewer movies. Therefore, the author should provide the information about the exact number of Super Screen-produced movies run in the last year for a fair judgment of the recommendation.

Secondly, the writer contends that the positive reviews were inclined in the last year. Nonetheless, there is no obvious evidence demonstrating that the reviewers rated the movies high for their qualities. Probably, the reviewers are content with the theaters' services and food. Thus, there might be a doubt that which parts of the movies do the reviewers satisfy with. It would be more clear that if the writer offers more accurate information about the reviewers' thoughts to the movies.

Finally, the writer asserts that allotting a higher budget could reach the awareness of the public and then solve the few customers problem for Super Screen-produced movies. Notwithstanding, there is insufficient information to prove that the advertisement could efficiently grab people's attention. Perhaps, there are many other methods to catch people's eyes, such as providing a discount, affording free beverage, and improving the hygiene standard of the theater. Hence, the advertisement might not be the best and only way to bolster the sales of the movies.

To sum up, there is some doubt about the information which is demonstrated in the argument. Until the questions about the number of the movies, the pleasant part of the movies, and the practical means to grab the public attention, are answered, the recommendation could not be well assessed.