Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people ten to twenty-five years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author of the editorial in the business magazines makes an appealing yet spurious assumption that the sales of Whirlwind video games are likely to skyrocket in the next few months on the basis of a recent survey revealing that video-game players have this predilection for lifelike graphics. Whirlwind has also promulgated theirs product with an extensive advertising campaign targeted at groups of people ten to twenty-five years old, the age-group that is most likely to play video games. While it is possible that the plan might succeed as predicted, the arguments in the editorial are contingent upon several stated and unstated assumptions that might be proven unwarranted. Therefore, these assumptions, stated or unstated, need to be critically examined to appraise the soundness of the argument.
The author first assumes that the credibility of the survey is sound and foolproof. However, such an assumption would be likely to collapse if the scope of the investigation and the subjects surveyed failed to match target customers of Whirlwind video games. To wit, if the surveyed gamers were from any age groups but ten-to-twenty-five, the conclusion reached by the survey could not be used reliably for Whirlwind to presage that their revenues would likely increase because of the lifelike graphics that they incorporated into their products. Therefore, the survey does not necessarily represent all the people in the gaming community, an assumption that might undermine the conclusion of the editorial.
Furthermore, the argument automatically and nonchalantly assumes that introducing video games that contains features that players favor would compel them to purchase the commodities. However, the author does not sufficiently address if there are many other factors that might color buyers’ willingness or even decision to purchase video games. The respondents in the survey might report that lifelike graphics would be the most important in a video game; they might not reveal other more swaying factors when actually facing the decision of which video games to buy. For instance, are the storylines arresting or are the video games replayable enough? In fact, there might be other reasons why Whirlwind video games were not preciously acclaimed by video gamers, such as lack of mesmerizing contents or impressive characters. Either case, if Whirlwind video games did not address those deficits, they still would not improve their sales should they introduce video-games with lifelike graphics.
While the aforementioned assumptions are certainly enough to question the validity of the conclusion, this argument contains several other quite possibly unwarranted assumptions. First, the author takes for granted that the only variable that would alter the tide of the business would be to produce games with lifelike graphic. However, such an assumption tends to founder readily since the author fails to consider other potential but equally influential factors that make buyers make the purchase. For example, since video games with lifelike graphics demand the most up-to-date computers, as explicitly stated in the editorial, people in the age group of ten-to-twenty-five could not financially afford such equipment and hardware. Furthermore, the author hastily assumes that the sales of Whirlwind would likely boost in the next few months. Although the trend of losing customers might be drastically reversed, as predicted by the editorial, it is equally plausible that the rival companies make notice of the gamers’ preference and design products that have more competitive edges than those of Whirlwind. Whirlwind video games might end up becoming an underdog during such a business tug-of-war.
Last, the author makes this assumption that launching an advertising campaign to reach to people ten to twenty-five years old, the age-group most likely to play video games, would be efficacious, which could aid the profits of Whirlwind video games. However, this assumption can be easily compromised given a lack of information about the content of the advertising campaign and whether the target audience would absolutely be convinced by what was embedded in the campaign. Besides, since the Whirlwind would launch such an extensive campaign, the cost of doing so might be astronomical; although this might help the company in the long haul, this would certainly restrain the company financially in the next few months, which would therefore go against the prediction made in the editorial.
All told, although the argument made in the editorial seems ostensibly reasonable; however, several stated and unstated assumptions made by the author are not analyzed or treated with more care. The litany of unsupported assumptions seriously jeopardize the certainty of the conclusion. If any one of the suppositions contained in the argument proved false, the conclusion would be factually wrong, as introducing lifelike graphics by Whirlwind video games then not be the best option to help reverse the company’s financial situation.
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Comments
Essay evaluation report
flaws:
No. of Words: 780 350 //1. the second argument can be removed. the third argument is enough:
According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers.
2. the introduction and conclusion can be shorter. too long.
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 27 15
No. of Words: 780 350
No. of Characters: 4192 1500
No. of Different Words: 324 200
Fourth Root of Number of Words: 5.285 4.7
Average Word Length: 5.374 4.6
Word Length SD: 2.784 2.4
No. of Words greater than 5 chars: 311 100
No. of Words greater than 6 chars: 248 80
No. of Words greater than 7 chars: 204 40
No. of Words greater than 8 chars: 133 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.889 21.0
Sentence Length SD: 10.602 7.5
Use of Discourse Markers (%): 0.815 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.528 0.50
Sentence-Sentence Coherence: 0.099 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 455, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to twenty-five years old, the age-group that is most likely to play video games....
^^
Transition Words or Phrases used:
actually, also, besides, but, first, furthermore, however, if, so, still, then, therefore, while, for example, for instance, in fact, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 31.0 12.9520958084 239% => Less auxiliary verb wanted.
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 25.0 13.6137724551 184% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 91.0 55.5748502994 164% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 4298.0 2260.96107784 190% => OK
No of words: 778.0 441.139720559 176% => Less content wanted.
Chars per words: 5.52442159383 5.12650576532 108% => OK
Fourth root words length: 5.28134938836 4.56307096286 116% => OK
Word Length SD: 2.94562957046 2.78398813304 106% => OK
Unique words: 340.0 204.123752495 167% => OK
Unique words percentage: 0.437017994859 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 1318.5 705.55239521 187% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 17.0 8.76447105788 194% => OK
Subordination: 13.0 2.70958083832 480% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 64.53775705 57.8364921388 112% => OK
Chars per sentence: 159.185185185 119.503703932 133% => OK
Words per sentence: 28.8148148148 23.324526521 124% => OK
Discourse Markers: 5.22222222222 5.70786347227 91% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.342902143903 0.218282227539 157% => OK
Sentence topic coherence: 0.107247280676 0.0743258471296 144% => OK
Sentence topic coherence SD: 0.0879925875744 0.0701772020484 125% => OK
Paragraph topic coherence: 0.201035553502 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.0956062330761 0.0628817314937 152% => OK
Essay readability:
automated_readability_index: 19.0 14.3799401198 132% => OK
flesch_reading_ease: 34.6 48.3550499002 72% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 15.33 12.5979740519 122% => OK
dale_chall_readability_score: 9.04 8.32208582834 109% => OK
difficult_words: 198.0 98.500998004 201% => Less difficult words wanted.
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 19.0 11.9071856287 160% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.