In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled “new” or “improved”, American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense forAmerican wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The Professor in the lecture does not agree with the reasoning provides by the author in the pasage. The article states that it is unlikely that AMaerican wood comapies will adopt the eco-certificate practice. The authore, In support of his claim, gives three reasons; American people don't trust advertisements, peaople's unlikelyness to pay hiegher money incured by the certification cost, and not so much benefit for companies business. However, the lecture does not concur with the any of the reasons.
Professor says that US public is very kin trust in advetising specially if the advertsing company shows ther certification done by the Independent certification company or Independent organization. People tend to buy the products which are certified, and this reasoning directly condradict with the Author's claim about non-trastablity of advertisement and certification.
The professor also opposes the reasoning that due to certification cost, prices of the certified wood will become more due to which people will not be willing to buy. He says that price alone is not the deciding factor, unless it is too high compared to it's competitors. If the price discrepancy is less than 5%, people gerally tend to buy certified products instead of going for uncertified one.He further posits that even US people as more value concerned and they prefer to buy eco-centric products.
The lecture also refutes the claim that companies will not have benefits from certification which can help to keepup with rest of the world. He says that even though if American companies are not more concerned about international business, there slow adoption to the latest trends about the eco-friendly practices may harm these companies. He says that if some foreign companies are able to allure the US people, the local companies may lose their business in competiotion to the foreign firms.
With the giving above reasoning and points, the Professor completely disagree with the reading claims.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-04-18 | sonyeoso | 80 | view |
| 2023-03-16 | Ali_Majlesi | 85 | view |
| 2023-02-12 | zaid | 3 | view |
| 2023-02-02 | Rasika0511 | 70 | view |
| 2022-11-17 | Nina Tsarevich | 80 | view |
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Grammar and spelling errors:
Line 1, column 211, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ill adopt the eco-certificate practice. The authore, In support of his claim, gives...
^^^
Line 1, column 286, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...m, gives three reasons; American people dont trust advertisements, peaoples unlikely...
^^^^
Line 5, column 397, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: He
...ts instead of going for uncertified one.He further posits that even US people as m...
^^
Transition Words or Phrases used:
also, however, if, may, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 24.0 22.412803532 107% => OK
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 1681.0 1373.03311258 122% => OK
No of words: 314.0 270.72406181 116% => OK
Chars per words: 5.35350318471 5.08290768461 105% => OK
Fourth root words length: 4.20951839842 4.04702891845 104% => OK
Word Length SD: 2.989075339 2.5805825403 116% => OK
Unique words: 171.0 145.348785872 118% => OK
Unique words percentage: 0.544585987261 0.540411800872 101% => OK
syllable_count: 522.0 419.366225166 124% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 24.0 21.2450331126 113% => OK
Sentence length SD: 51.097887264 49.2860985944 104% => OK
Chars per sentence: 129.307692308 110.228320801 117% => OK
Words per sentence: 24.1538461538 21.698381199 111% => OK
Discourse Markers: 2.0 7.06452816374 28% => More transition words/phrases wanted.
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 3.0 4.19205298013 72% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.108441858531 0.272083759551 40% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0393855329266 0.0996497079465 40% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0378337528534 0.0662205650399 57% => OK
Paragraph topic coherence: 0.0588942114659 0.162205337803 36% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0406561783334 0.0443174109184 92% => OK
Essay readability:
automated_readability_index: 15.8 13.3589403974 118% => OK
flesch_reading_ease: 38.66 53.8541721854 72% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.8 11.0289183223 125% => OK
coleman_liau_index: 14.05 12.2367328918 115% => OK
dale_chall_readability_score: 8.7 8.42419426049 103% => OK
difficult_words: 77.0 63.6247240618 121% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 11.6 10.498013245 110% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.