International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Discuss both sides and give your opinion.
It is often argued that global campaigns are obstructive and interfering for the host countries, whilst others disagree and think that international marketing is a mandatory tool to grow the business worldwide and proved to be money-making and productive in all terms. However, this essay agrees with the latter viewpoint that global marketing is essential to extend innovative ideology at a global scale and discuss both viewpoints with suitable examples.
Certain demographics of society believe that international brands demolish the local market sale. Therefore, it is considered that this trend of international promotion of foreign products leads to a decrease in the local economy rate. However, this essay disagrees with this viewpoint by stating that though foreign brands are welcomed, the whole replacement of traditional and cultural merchandise is not possible. The traditional Indian clothing market is a prime example of this and its sale will be all-time popular among local customers, be it an occasion of a wedding or any festival. Therefore, it is wrong to say that international trends take away the local business.
On the other side, there are some sociologists who believe that global market campaigns are paramount for the expansion of the business on a large-scale. These marketing strategies pave the way to the increased popularity of products and overall income. At the same time, both home and host countries learn about each other's language and culture while designing marketing strategies. For instance, Halloween themed advertisement of M&M candy represent the cultural festival of western countries in Asian countries with its festivity theme. Therefore, this essay agrees that worldwide marketing is a solvent way to expand the business in an innovative way and strengthen the bond between two countries with linguistic and conventional research.
To recapitulate, this essay supports the importance of international marketing by considering its benefits in revenue generation and cost-effective method in learning dialect and civilization of different countries. However, some critics find these campaigns with adverse effects on local trade but that is a flawed argument.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-07-10 | Ell | 73 | view |
| 2019-04-16 | javaduddupudi | 78 | view |
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Grammar and spelling errors:
Line 3, column 338, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...that though foreign brands are welcomed, the whole replacement of traditional and...
^^
Line 5, column 140, Rule ID: DT_JJ_NO_NOUN[1]
Message: Probably a noun is missing in this part of the sentence.
...nt for the expansion of the business on a large-scale. These marketing strategies pave the wa...
^^^^^^^^^^^^^
Line 5, column 319, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'others'' or 'other's'?
Suggestion: others'; other's
...ome and host countries learn about each others language and culture while designing ma...
^^^^^^
Line 5, column 635, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in an innovative way" with adverb for "innovative"; eg, "in a hasty manner" with "hastily".
...is a solvent way to expand the business in an innovative way and strengthen the bond between two cou...
^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, however, if, so, then, therefore, while, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 16.0 10.4138276553 154% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1886.0 1615.20841683 117% => OK
No of words: 335.0 315.596192385 106% => OK
Chars per words: 5.62985074627 5.12529762239 110% => OK
Fourth root words length: 4.27820116611 4.20363070211 102% => OK
Word Length SD: 3.08559123114 2.80592935109 110% => OK
Unique words: 181.0 176.041082164 103% => OK
Unique words percentage: 0.540298507463 0.561755894193 96% => OK
syllable_count: 590.4 506.74238477 117% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 50.1564898033 49.4020404114 102% => OK
Chars per sentence: 134.714285714 106.682146367 126% => OK
Words per sentence: 23.9285714286 20.7667163134 115% => OK
Discourse Markers: 4.14285714286 7.06120827912 59% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.141734992581 0.244688304435 58% => OK
Sentence topic coherence: 0.0515148896986 0.084324248473 61% => OK
Sentence topic coherence SD: 0.0342801699714 0.0667982634062 51% => OK
Paragraph topic coherence: 0.0840822904604 0.151304729494 56% => OK
Paragraph topic coherence SD: 0.0421055674873 0.056905535591 74% => OK
Essay readability:
automated_readability_index: 17.1 13.0946893788 131% => OK
flesch_reading_ease: 31.21 50.2224549098 62% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 15.67 12.4159519038 126% => OK
dale_chall_readability_score: 9.59 8.58950901804 112% => OK
difficult_words: 102.0 78.4519038076 130% => OK
linsear_write_formula: 15.0 9.78957915832 153% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.