"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
The Apex Corporation will answer the demand for artisan coffee by introducing the Gourmet Select coffee directly into the super markets and hope for a word-of-mouth advertisement which in return would sustain the sales. Apex Corporation strongly believes that people would buy the Gourmet Select coffee from the super markets with having seen any advertisements. Further, they are confident that people would love the taste and advertise on their own and this would sustain the growth of the sales. The assumptions behind the decision are absolutely absurd and could result in the downfall of the Apex Corporation as their decision is based on several assumptions. Any of the assumptions would fail to be in accord, and the Apex Corporation would be in pit of financial loss.
Firstly, Supermarkets could abstain from buying stuff without getting reviews from a trustable source. They would analyse the coffee and refer special coffee critics before buying mainly because they have not seen it in any advertisement and would doubt it's authenticity.
Secondly, even if the supermarkets buy the Gourmet Select Coffee, most of the people are loathsome in buying and trying completely strange stuff. People tend to get attracted by advertisements and are far more likely to buy the Gourmet Select Coffee had they seen any advertisement relating to it.
Furthermore, few people might still buy and give it a try, but no one can guarantee a positive review from people. Few of the people would obviously disregard it saying the coffee was insipid based on their choices. This could be a naive decision and might result in the downfall of the Apex Corporation.
In a nutshell, the Apex Corporation could put themselves in a conundrum by following an absurd method for the sale of Gourmet Select Coffee.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-07 | sn140 | 82 | view |
| 2019-09-16 | rsteve13 | 55 | view |
| 2019-08-04 | sikrewalrohit96@gmail.com | 33 | view |
| 2019-08-03 | maaz abdul moiz | 63 | view |
| 2019-07-13 | ron_84 | 83 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 294 350
No. of Characters: 1478 1500
No. of Different Words: 147 200
Fourth Root of Number of Words: 4.141 4.7
Average Word Length: 5.027 4.6
Word Length SD: 2.751 2.4
No. of Words greater than 5 chars: 113 100
No. of Words greater than 6 chars: 70 80
No. of Words greater than 7 chars: 46 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.615 21.0
Sentence Length SD: 5.062 7.5
Use of Discourse Markers (%): 0.231 0.12
Sentence-Text Coherence: 0.408 0.35
Sentence-Para Coherence: 0.662 0.50
Sentence-Sentence Coherence: 0.123 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
but, first, firstly, furthermore, if, second, secondly, so, still, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1514.0 2260.96107784 67% => OK
No of words: 294.0 441.139720559 67% => More content wanted.
Chars per words: 5.14965986395 5.12650576532 100% => OK
Fourth root words length: 4.14082457966 4.56307096286 91% => OK
Word Length SD: 2.81959454154 2.78398813304 101% => OK
Unique words: 146.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.496598639456 0.468620217663 106% => OK
syllable_count: 458.1 705.55239521 65% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 33.9906008588 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 116.461538462 119.503703932 97% => OK
Words per sentence: 22.6153846154 23.324526521 97% => OK
Discourse Markers: 5.46153846154 5.70786347227 96% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.23514753329 0.218282227539 108% => OK
Sentence topic coherence: 0.0931991429992 0.0743258471296 125% => OK
Sentence topic coherence SD: 0.103599856431 0.0701772020484 148% => OK
Paragraph topic coherence: 0.129830859825 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0908015036028 0.0628817314937 144% => OK
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 8.11 8.32208582834 97% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.