Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
In this memo, the arguer states that their news program should restore the time devoted to weather and local news to its former level because they are losing attentions from viewers and contracts with advertising revenues. There are three evidence need to evaluate the argument since these evidence can weaken the argument.
First and foremost, the arguer points out the fact that "over the past year", their late-night news program has devoted increased time to national news and less to weather and local news. What the arguer mean is that this devoted increase and devoted is outdated. However, let us give it a second thought, each year, the program can be very different and constantly updating. For instance, the morning news program may provide more information on weather and local news where people can get these information in the morning rather than at night. Therefore, this devoted increase and decrease cannot be applied to this year or the upcoming years. Changing the time devoted should base on this year's program.
Secondly, this program received many complaints from viewers about the coverage of weather and local news. In this sense, the arguer tries to highlight that the viewers are not satified with the weather broadcast and local news in this program. Nonetheless, none of the complaints mentioned that they wish the program restore the time for weather and local news to its former level. If viewers are not happy with the former level either, then restore the time can only lose more viewers' attention. In this case, the arguer should establish a survey and distrubute it to the viewers and listen to their opinions. Only through this way and adjust the time accordingly, they can re-gain the viewer's attention.
Last but not least, the arguer lies a major flaw that many local business cancelled their advertising contract with them. It is important to note that there are so many other reasons that can cause the cancellation of the advertising contract. It is unfair to say that the time devoted for weather and local news is the only factor. For example, there might be some finincal problems going on within their own business that they have to cancel the contract.
Overall, the arguer should reevaluate his evidence to this argument. The arguer needs to make changes base on the most updated information, listen to the viewers' opinion specifically, and consider the reason behind the cancelation of advertising contract carefully before restore the time devoted to weather and local news to its former level. Only by doing these, the arguer's evidence can strengthen the argument.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 432 350
No. of Characters: 2139 1500
No. of Different Words: 191 200
Fourth Root of Number of Words: 4.559 4.7
Average Word Length: 4.951 4.6
Word Length SD: 2.342 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.571 21.0
Sentence Length SD: 8.226 7.5
Use of Discourse Markers (%): 0.524 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.543 0.50
Sentence-Sentence Coherence: 0.094 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... evidence can weaken the argument. First and foremost, the arguer points ou...
^^^^^^^^^^^
Line 5, column 513, Rule ID: THIS_NNS[2]
Message: Did you mean 'this information' or 'these informations'?
Suggestion: this information; these informations
...her and local news where people can get these information in the morning rather than at night. Th...
^^^^^^^^^^^^^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...should base on this years program. Secondly, this program received many com...
^^^^^^^^^^^^
Line 9, column 492, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...hen restore the time can only lose more viewers attention. In this case, the arguer sho...
^^^^^^^
Line 9, column 701, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
... time accordingly, they can re-gain the viewers attention. Last but n...
^^^^^^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...can re-gain the viewers attention. Last but not least, the arguer lies a ma...
^^^^^^^^^^^^^
Line 17, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... they have to cancel the contract. Overall, the arguer should reevaluate hi...
^^^^^^^^^^^^^^^^
Line 17, column 171, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...most updated information, listen to the viewers opinion specifically, and consider the ...
^^^^^^^
Transition Words or Phrases used:
accordingly, but, first, however, if, may, nonetheless, second, secondly, so, then, therefore, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2220.0 2260.96107784 98% => OK
No of words: 432.0 441.139720559 98% => OK
Chars per words: 5.13888888889 5.12650576532 100% => OK
Fourth root words length: 4.55901411391 4.56307096286 100% => OK
Word Length SD: 2.46223947707 2.78398813304 88% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.446759259259 0.468620217663 95% => OK
syllable_count: 669.6 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 51.857514538 57.8364921388 90% => OK
Chars per sentence: 105.714285714 119.503703932 88% => OK
Words per sentence: 20.5714285714 23.324526521 88% => OK
Discourse Markers: 5.71428571429 5.70786347227 100% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.417764629952 0.218282227539 191% => OK
Sentence topic coherence: 0.142817313257 0.0743258471296 192% => OK
Sentence topic coherence SD: 0.122604750398 0.0701772020484 175% => OK
Paragraph topic coherence: 0.245688431933 0.128457276422 191% => OK
Paragraph topic coherence SD: 0.111623996879 0.0628817314937 178% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.53 12.5979740519 99% => OK
dale_chall_readability_score: 7.55 8.32208582834 91% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.