Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
The given text is a memorandum which describes a change in the news program of a television station. The memorandum also describes two negative observations regarding complaints from viewers and decreased advertising revenue from local businesses and implies that the change in the news program was responsible for these negative effects. However these implications are unsubstantiated.
There is no specific information regarding the viewers' complaints of the weather and local news coverage. It cannot be assumed that these complaints were about the lesser time that the news station was devoting on air to these segments. It is possible that they noticed inaccuracies in the content that was aired. Another possibility is that perhaps they wanted a different dimension of the social news - they were more interested in the local candidate's election campaign than coverage on the city's bad traffic situation. Howeer, if the complaints really were regarding the weather and local news coverage time, it would strengthen the argument that the station should restore the time devoted to these segments to its former level. More information on the complaints would allow us to better evaluate the argument.
The text mentions cancellations of advertising contracts from local businesses and assumes that this was due to the change in the station's coverage. However, there are many reasons that could be behind the cancellation of those contracts. It is possible that the market went down and many businesses who thought they had the advertising budget, actually didn't and so had to go ahead and cancel their contracts. Another possibility is that the businesses found the internet and social media to be better media to advertise their business on and their move to the digital world was not caused by the change in the station's coverage but lack of returns from advertising on television channels in general. If these businesses reveal the reason behind the cancellation of their adveritising contracts, it would help clear up the air regarding whether reverting back to the station's earlier coverage would bring back the advertising revenue.
To conclude, the memorandum makes several unsubstantiated assumptions about viewer complaints and the reasons behind cancellations of advertising contracts. It is essential to gather more information about both these claims - this would allow one to evaluate whether restoring the station's weather and local news coverage time would be a good move or not.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 392 350
No. of Characters: 2085 1500
No. of Different Words: 172 200
Fourth Root of Number of Words: 4.45 4.7
Average Word Length: 5.319 4.6
Word Length SD: 2.897 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 128 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.5 21.0
Sentence Length SD: 11.085 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.549 0.50
Sentence-Sentence Coherence: 0.085 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 341, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...responsible for these negative effects. However these implications are unsubstantiated....
^^^^^^^
Line 5, column 445, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'candidates'' or 'candidate's'?
Suggestion: candidates'; candidate's
... they were more interested in the local candidates election campaign than coverage on the ...
^^^^^^^^^^
Line 9, column 131, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... that this was due to the change in the stations coverage. However, there are many reaso...
^^^^^^^^
Line 9, column 355, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ey had the advertising budget, actually didnt and so had to go ahead and cancel their...
^^^^^
Line 9, column 613, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...rld was not caused by the change in the stations coverage but lack of returns from adver...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, however, if, really, regarding, so, then, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2124.0 2260.96107784 94% => OK
No of words: 391.0 441.139720559 89% => More content wanted.
Chars per words: 5.43222506394 5.12650576532 106% => OK
Fourth root words length: 4.44676510885 4.56307096286 97% => OK
Word Length SD: 2.93284124967 2.78398813304 105% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.455242966752 0.468620217663 97% => OK
syllable_count: 654.3 705.55239521 93% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 67.2869032112 57.8364921388 116% => OK
Chars per sentence: 132.75 119.503703932 111% => OK
Words per sentence: 24.4375 23.324526521 105% => OK
Discourse Markers: 4.5625 5.70786347227 80% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.244254466114 0.218282227539 112% => OK
Sentence topic coherence: 0.0919634851525 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.0862487314231 0.0701772020484 123% => OK
Paragraph topic coherence: 0.168106044621 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0835465821557 0.0628817314937 133% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 38.66 48.3550499002 80% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 14.51 12.5979740519 115% => OK
dale_chall_readability_score: 8.38 8.32208582834 101% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.