Many people dream of owning their own business but are afraid of the risks. Instead of starting a new business, however, one can buy a franchise. A franchise is a license issued by a large, usually well-known, company to a small business owner. Under the license, the owner acquires the right to use the company’s brand name and agrees to sell its products. In return, the franchising company receives a percent of the sales. A major problem for first-time business owners is finding reliable suppliers of the goods and services they need: equipment, raw materials, maintenance, etc. It is easy to choose the wrong supplier, and doing so can be costly. Buying a franchise eliminates much of this problem. Most franchising companies have already found reliable suppliers, and franchise contracts typically specify which suppliers are to be used. This protects franchise owners from the risk of serious losses. Another advantage of a franchise is that it can save a new business a lot of money on advertising. Advertising one’s product to potential customers is a crucial factor in a business’s success. A franchise owner, however, sells an already popular and recognized brand and also gets the benefit of sophisticated and expensive advertising paid by the parent company. Finally, a franchise offers more security than starting an independent (nonfranchise) business. The failure rate for starting independent businesses is very high during the first few years; the failure rate for starting franchises is much lower. Finding one’s own way in today’s competitive business environment is difficult, and buying a franchise allows an inexperienced business owner to use a proven business mode.
Summarize the points made in the lecture, being sure to explain how they challenge specific points made in the reading passage
In lecture, teacher beleives that buying a franchise is not the best option to own a busness. Teacher tells students about a study on the basis of which she thinks franchise is not a good option to own a business.
Franchise contracts typically specify which suppliers are to be used, franchise forces the people who buys franchise to buy goods and services they are alredy using. Franchise holder can only buy from Goods and services suppliers that are mentioned in contract, even if there are other resources that are equivalent in quantity and much cheaper. They are not allowed to buy these goods and services. So, a person starting his own business can found cheaper supplier if he has good network and with time.
Furthermore, Franchise companuy recevies 6 percent of sales. If a person spent even half of that money on advertising it will be much more beneficial for his business. Moreover, Advertising done by franchise company is of very little benefit to the franchise holder as it advertises company brands and products rather than a particular franchise. It does not advertise specific business location.
While, franchise is less risky than a new business, but there is a third option that is much more risk free. That option is buying an already existing business from someone who wishes to sell his business. Buying an already existing business is two times likey to operate than t buy a new business.
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Transition Words or Phrases used:
but, furthermore, if, moreover, so, third, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 10.4613686534 153% => OK
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 17.0 22.412803532 76% => OK
Preposition: 22.0 30.3222958057 73% => OK
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1183.0 1373.03311258 86% => OK
No of words: 240.0 270.72406181 89% => More content wanted.
Chars per words: 4.92916666667 5.08290768461 97% => OK
Fourth root words length: 3.93597934253 4.04702891845 97% => OK
Word Length SD: 2.63722023266 2.5805825403 102% => OK
Unique words: 131.0 145.348785872 90% => More unique words wanted.
Unique words percentage: 0.545833333333 0.540411800872 101% => OK
syllable_count: 371.7 419.366225166 89% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 1.0 8.23620309051 12% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.8553440135 49.2860985944 85% => OK
Chars per sentence: 91.0 110.228320801 83% => OK
Words per sentence: 18.4615384615 21.698381199 85% => OK
Discourse Markers: 3.69230769231 7.06452816374 52% => More transition words/phrases wanted.
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.248509454921 0.272083759551 91% => OK
Sentence topic coherence: 0.0925579699182 0.0996497079465 93% => OK
Sentence topic coherence SD: 0.0422385850782 0.0662205650399 64% => OK
Paragraph topic coherence: 0.145997697017 0.162205337803 90% => OK
Paragraph topic coherence SD: 0.0214754505342 0.0443174109184 48% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.0 13.3589403974 82% => Automated_readability_index is low.
flesch_reading_ease: 61.67 53.8541721854 115% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 9.1 11.0289183223 83% => OK
coleman_liau_index: 11.31 12.2367328918 92% => OK
dale_chall_readability_score: 8.21 8.42419426049 97% => OK
difficult_words: 56.0 63.6247240618 88% => OK
linsear_write_formula: 10.5 10.7273730684 98% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.