The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The conclusion that the advertising director of the Super Screen Movie Company has come to claims that the general public is not aware that there are good movies being produced out there, and that is the reason they are not showing up to watch them in the past year. The claims supporting this argument have made quite a few assumptions, and have omitted quite a few factors that would help in strengthening his argument. If there was more information provided by him, there may be a chance that his conclusion is a cogent one.
There is a claim made that fewer people attended the movies during the year, and the reason assumed for that is that those people did not know the movie may be good. However, isn't it at all possible that during the last year the economy was getting worse and worse, and people did not have enough disposable income to go to the movies frequently? There is no external factor mentioned that could also be an alternative factor that could explain the low attendance. It could also be possible that there were more sporting events during the year that occurred which led people to be more interested in spending their time and money watching the games instead of movies. There is also no evidence that shows that in the former years, the people who did attend actually liked the movies which were produced. Couldn't it be possible that there were a few bad movies in succession which drove down the attendance? Perhaps if they could spend some part of their budget in conducting a poll or a study that asks the general public the reasons for their low attendance, whether it was the qulaity of the movies, or that they did not know about the movie, or something else.
Furthermore, the claim made that there had been an increase in the positive reviews by the movie reviewers was not supported by actual data. There is no information about the actual quantity of good reviews before this year. Couldn't it be the case that those reviews were very less in total, or the amount of good ones were very low, or how much percentage increase was there actually? If there were only 2 good reviews before and 3 good reviews this year, then that is not a very big increase at all. More information on the critic reviews would make things clearer. It could also be the case that the content of the reviews is being reached, just not how the company wants it to. There could be some misrepresentation, or some factor offending the public, such as discrimination or racism in the content. Again, if there was a study done to research more about the numbers or the reasons, it would make his conclusion stronger.
If the reason for low attendance was that people are more interested in sporting events, then allocating more moneyu for advertising would in fact be harmful for the company. And if after a poll or a study, the company finds out that people do in fact like sports more, they could spend some part of that budget to make a movie related to sports, which could help in increasing attendance numbers. Hence, to have a more composed and sound conclusion, it is important to have more data about the decisions the people are making, and why they are making it. Couldn't the amount of bad reviews also have been increased in the past year? There is also no mention of that aspect, and so the complete story of the quality of the movies is also quite vague. By having read the poorer reviews, they may able to decipher if there is something wrong with the content or not, and if there is, then they can focus more on those aspects.
By taking the measures mentioned above, the director's argument can be supported with claims that can make his case stronger, and in fact increase the company's chances of using the extra money for better results in the future.
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than 69
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition."-Write a response in which you discuss the extent to which you agree or d 66
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 680 350
No. of Characters: 3041 1500
No. of Different Words: 245 200
Fourth Root of Number of Words: 5.107 4.7
Average Word Length: 4.472 4.6
Word Length SD: 2.317 2.4
No. of Words greater than 5 chars: 184 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.2 21.0
Sentence Length SD: 9.769 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.301 0.35
Sentence-Para Coherence: 0.488 0.50
Sentence-Sentence Coherence: 0.096 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 108, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...vie Company has come to claims that the general public is not aware that there are good movies...
^^^^^^^^^^^^^^
Line 5, column 176, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...ot know the movie may be good. However, isnt it at all possible that during the last...
^^^^
Line 5, column 805, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: Couldn't
...y liked the movies which were produced. Couldnt it be possible that there were a few ba...
^^^^^^^
Line 5, column 816, Rule ID: IT_VBZ[1]
Message: Did you mean 'is'?
Suggestion: is
... movies which were produced. Couldnt it be possible that there were a few bad movi...
^^
Line 5, column 1008, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ducting a poll or a study that asks the general public the reasons for their low attendance, w...
^^^^^^^^^^^^^^
Line 9, column 226, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: Couldn't
...ntity of good reviews before this year. Couldnt it be the case that those reviews were ...
^^^^^^^
Line 9, column 237, Rule ID: IT_VBZ[1]
Message: Did you mean 'is'?
Suggestion: is
...od reviews before this year. Couldnt it be the case that those reviews were very l...
^^
Line 13, column 557, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: Couldn't
...are making, and why they are making it. Couldnt the amount of bad reviews also have bee...
^^^^^^^
Line 17, column 45, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...aking the measures mentioned above, the directors argument can be supported with claims t...
^^^^^^^^^
Transition Words or Phrases used:
actually, also, furthermore, hence, however, if, may, so, then, in fact, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 48.0 19.6327345309 244% => Less to be verbs wanted.
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 33.0 13.6137724551 242% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 60.0 28.8173652695 208% => Less pronouns wanted
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 3120.0 2260.96107784 138% => OK
No of words: 676.0 441.139720559 153% => Less content wanted.
Chars per words: 4.61538461538 5.12650576532 90% => OK
Fourth root words length: 5.09901951359 4.56307096286 112% => OK
Word Length SD: 2.37923909774 2.78398813304 85% => OK
Unique words: 270.0 204.123752495 132% => OK
Unique words percentage: 0.399408284024 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 972.0 705.55239521 138% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 14.0 1.67365269461 836% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 52.4376353395 57.8364921388 91% => OK
Chars per sentence: 124.8 119.503703932 104% => OK
Words per sentence: 27.04 23.324526521 116% => OK
Discourse Markers: 3.2 5.70786347227 56% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.125309150534 0.218282227539 57% => OK
Sentence topic coherence: 0.0420668964117 0.0743258471296 57% => OK
Sentence topic coherence SD: 0.0590444989109 0.0701772020484 84% => OK
Paragraph topic coherence: 0.0748647640149 0.128457276422 58% => OK
Paragraph topic coherence SD: 0.0507742953057 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 60.99 48.3550499002 126% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 9.81 12.5979740519 78% => OK
dale_chall_readability_score: 7.64 8.32208582834 92% => OK
difficult_words: 114.0 98.500998004 116% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.