The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
The argument given seems convincing but there are few things that are left uncertain like, the overall increase in the number of complaints that the television station received after the increased time for national news, if they made any advertising contracts with national buisnesses and the increase in the viewership after the increased time to national news.
The argument is contingent on the fact that the television station has been receiving complaints regarding their coverage of weather and local news but it is uncertain if the number of complaints increased after the devotion of increased time to national news. This is significant to evaluate the argument as if the number of complaints have decreased over the time before the increased time to national news was implemented, then it means that most viewers are comfortable with this change and there are only a few who have an issue with this change of schedule. In this case, the buisness manager's decision to revert this change will be a bad one.
The buiness manager makes the decision based on the fact that local buisnesses are cancelling their contracts with them, but it is not mentioned if they made any new advertising contracts with national buisnesses. This is significant as if they made contracts with national buisnesses then their entire revenue might have increased. Since, for any company the revenue increase is considered as an indicator of success, in this case as well the buisness manager's decision to revert the schedule will be a bad one.
The buisness manager of the television station, makes the above stated decision in order to attract more viewers but is not stated if the overall viewership has increased after the increased time to national news. The number and spread of viewers is a significant factor for a television station's success and hence if the number of viewers increased after the increased national news time then this change is a hit and should not be reverted. Hence, in this scenario, the manager's decision will be false.
The above mentioned points needs to be considered in order to evaluate the argument.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 6 2
No. of Sentences: 11 15
No. of Words: 351 350
No. of Characters: 1748 1500
No. of Different Words: 123 200
Fourth Root of Number of Words: 4.328 4.7
Average Word Length: 4.98 4.6
Word Length SD: 2.674 2.4
No. of Words greater than 5 chars: 124 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.909 21.0
Sentence Length SD: 15.084 7.5
Use of Discourse Markers (%): 0.818 0.12
Sentence-Text Coherence: 0.441 0.35
Sentence-Para Coherence: 0.441 0.50
Sentence-Sentence Coherence: 0.182 0.07
Number of Paragraphs: 1 5
Transition Words or Phrases used:
but, hence, if, regarding, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1775.0 2260.96107784 79% => OK
No of words: 351.0 441.139720559 80% => More content wanted.
Chars per words: 5.05698005698 5.12650576532 99% => OK
Fourth root words length: 4.32839392791 4.56307096286 95% => OK
Word Length SD: 2.69097632105 2.78398813304 97% => OK
Unique words: 129.0 204.123752495 63% => More unique words wanted.
Unique words percentage: 0.367521367521 0.468620217663 78% => More unique words wanted or less content wanted.
syllable_count: 560.7 705.55239521 79% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 92.3021448852 57.8364921388 160% => OK
Chars per sentence: 161.363636364 119.503703932 135% => OK
Words per sentence: 31.9090909091 23.324526521 137% => OK
Discourse Markers: 3.36363636364 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.324796890114 0.218282227539 149% => OK
Sentence topic coherence: 0.141730512431 0.0743258471296 191% => OK
Sentence topic coherence SD: 0.111129801317 0.0701772020484 158% => OK
Paragraph topic coherence: 0.193198459003 0.128457276422 150% => OK
Paragraph topic coherence SD: 0.133971473954 0.0628817314937 213% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 18.4 14.3799401198 128% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 12.66 12.5979740519 100% => OK
dale_chall_readability_score: 7.56 8.32208582834 91% => OK
difficult_words: 53.0 98.500998004 54% => More difficult words wanted.
linsear_write_formula: 27.5 12.3882235529 222% => Linsear_write_formula is high.
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 28.0 11.9071856287 235% => The average readability is very high. Good job!
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.