The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo the advertising director of Super Screen Movie Production Company suggested that in order reach the public more the Company should allocate more of it's budget to advertising. He comes to this conclusion based a recent report from marketing department. The director could be true in suggesting allocation of more budged to advertisement, however, as it stands now the conclusion is based on three unwaranted assumption which significantly hinders it's credibilty.
First of all, the director assumes that the report is done in a scientific manner, but this might not be true. It is possible that the people who were making this report took the information of spectator in the survey for a single day and recorded it as for the whole year. It is also possible that the people has collected data from a single cinema hall and recorded it as a indicative of all the hall of the country. If either of the scenarios above are true, the the author recommendation that production company allocate more of it's share to advertising doesn't hold water.
Secondly, the author presumes that past year was not an anomaly, but this might not be true. It is possible that due to the economic recession, people of the country, in past year has lost a significant ammount of money and as result they did not go to the cinema hall due to lack of money. It is also possible that last year there was a virus out break in country and it discouraged people to go to cinema hall to watch movie. If either of the scenarios have credibilty, then the director recommendation that the production company should allocate more budget on it's advertising is significantly flawed.
Finally, the director presumes that percentage value are indicative of absolute value, but this might not be true. It is possible that last year 2 milion people have watched the cinema and and 1.5 milion of the people did not report any thing and and only half milion reported and among the half milion more than 50% reported positive review and rest reported neutral. It is true in that case more than 50% of reviewer reported positively. It is also possible that the reporters who did not report it did no not like it at all. If this is true then the author recommendaiton to allocate more budget on its advertisement is considerably weakened.
In conclusion, the director may be correct in recommending more of it's budget in adverstisement. However, as it stand now. it rests on three unwaranted question which weakens the persuasiveness of his argument. If the author is able to provide answer to this above mentioned question it will bolster his argument.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 452 350
No. of Characters: 2134 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.611 4.7
Average Word Length: 4.721 4.6
Word Length SD: 2.767 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 100 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.789 21.0
Sentence Length SD: 8.721 7.5
Use of Discourse Markers (%): 0.789 0.12
Sentence-Text Coherence: 0.33 0.35
Sentence-Para Coherence: 0.33 0.50
Sentence-Sentence Coherence: 0.097 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 420, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'assumption' seems to be countable, so consider using: 'assumptions'.
Suggestion: assumptions
...conclusion is based on three unwaranted assumption which significantly hinders its credibi...
^^^^^^^^^^
Line 2, column 60, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a scientific manner" with adverb for "scientific"; eg, "in a hasty manner" with "hastily".
...irector assumes that the report is done in a scientific manner, but this might not be true. It is poss...
^^^^^^^^^^^^^^^^^^^^^^
Line 2, column 374, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...a single cinema hall and recorded it as a indicative of all the hall of the count...
^
Line 2, column 462, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...either of the scenarios above are true, the the author recommendation that production c...
^^^^^^^
Line 2, column 462, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...either of the scenarios above are true, the the author recommendation that production c...
^^^^^^^
Line 2, column 558, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...locate more of its share to advertising doesnt hold water. Secondly, the author presu...
^^^^^^
Line 4, column 186, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: and
...2 milion people have watched the cinema and and 1.5 milion of the people did not report...
^^^^^^^
Line 4, column 234, Rule ID: ANY_BODY[2]
Message: Did you mean 'anything'?
Suggestion: anything
...1.5 milion of the people did not report any thing and and only half milion reported and a...
^^^^^^^^^
Line 4, column 244, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: and
... of the people did not report any thing and and only half milion reported and among the...
^^^^^^^
Line 4, column 441, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...an 50% of reviewer reported positively. It is also possible that the reporters who...
^^
Line 4, column 529, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ot report it did no not like it at all. If this is true then the author recommenda...
^^
Line 5, column 123, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...verstisement. However, as it stand now. it rests on three unwaranted question whic...
^^
Line 5, column 211, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ens the persuasiveness of his argument. If the author is able to provide answer to...
^^
Transition Words or Phrases used:
also, but, finally, first, however, if, may, second, secondly, so, then, as for, in conclusion, first of all, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2175.0 2260.96107784 96% => OK
No of words: 451.0 441.139720559 102% => OK
Chars per words: 4.82261640798 5.12650576532 94% => OK
Fourth root words length: 4.60833598836 4.56307096286 101% => OK
Word Length SD: 2.84095792506 2.78398813304 102% => OK
Unique words: 188.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.416851441242 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 696.6 705.55239521 99% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 54.1032346538 57.8364921388 94% => OK
Chars per sentence: 108.75 119.503703932 91% => OK
Words per sentence: 22.55 23.324526521 97% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.199740617668 0.218282227539 92% => OK
Sentence topic coherence: 0.0580721309618 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0569132216645 0.0701772020484 81% => OK
Paragraph topic coherence: 0.110912572636 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0669669180452 0.0628817314937 106% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 7.56 8.32208582834 91% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.