The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In a memorandum from the manager of WWAC radio station, he states that WWAC must change its current rock-music format in order to reverse a decline in listener numbers. Despite the population growth in its listening area, it states that the decline has occurred of its listeners and again he included that the population growth has resulted mainly due to the people after their retirement. Initially, he formulated to make the taste of new residents and finally he realized that the decline in local sales of recorded music has taken place resulting in limited interest in music. Finally, he decided to change a program to a news and talk which is increasingly popularity in his area. Initially, the argument looks reasonable at first glance; however, at close scrutiny of this argument, it is full of unstated assumptions.
Firstly, the WWAC radio station manager decided to change its current rock music to reverse a decline in listener numbers. However, he fails to provide the statistical data to prove it convincible. The decline in listener may be due to cliché rock-music, they play through their radio stations. The listeners may found more interesting rock music format on other’s radio station and may shift towards other radio station. The manager has failed to provide the condition of others radio station either they are facing the same problem of declining listeners or not. All these unstated assumptions need to be explained before jumping to any conclusion.
Secondly, the manager states that the population growth has taken place in his areas and growth of population is due to the movement of people after their retirement. However, the manager again fails to provide any statistical data of population growth of retirement people in comparison to others group population. In this argument the manager fails to explain the interest of retirement person and either they have any interest on any format of music. It may be the case these retirement people have been there to live a simple austere life and no fondness of any radio program. It may be possible that these retired people want to spend some time with their family’s members and their children. All these unstated assumptions need to be explained to state any conclusion.
Thirdly, the manager states that the continuous decline in local sales of recorded music has taken place, creating limited interest in music. However, he fails to identify the shifting from music to any other programs. He also fails to predict the situation of declining in recorded music either it is perennial or ephemeral conditions. He also fails to provide the data of declining recorded music from the nearby other’s location. It may be possible that large number of people shifted online shopping of music of their devices. It may be possible that these people shifted to online application of music gallery to listen the music of their own desire. The manager fails to explain all these unstated assumptions in the given argument.
Moreover, in the last part of argument the manager talks about a program named a news and talk format who is gaining popularity in his areas. However, he fails to explain the program structure or outline of a new program that has actually attracting the large number of people. He has also failed to provide any statistical data of people admiring a new program of news and talk format. The argument lacks in providing the reliable data of other radio stations who has already started a news and talk format and their popularity in their areas. It may be possible that the new and talk format has gained popularity however, it is difficult to any radio station to face a stiff completion in order to attract large population by making name of it. Without observing all these unstated assumptions, it is obscure to shift any news and talk format which may incur more losses to WWAC station.
Summing up, the manager may be accurate in shifting to a news and talk format program in order to reverse a decline in listener members. However, the argument as it stands now is full of unwarranted assumptions and the manager should present evidences in the form of systematic formats in order to fully rely on that new program of news and talk format in order to gain listener numbers.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 6 2
No. of Sentences: 32 15
No. of Words: 720 350
No. of Characters: 3493 1500
No. of Different Words: 234 200
Fourth Root of Number of Words: 5.18 4.7
Average Word Length: 4.851 4.6
Word Length SD: 2.53 2.4
No. of Words greater than 5 chars: 265 100
No. of Words greater than 6 chars: 208 80
No. of Words greater than 7 chars: 118 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.5 21.0
Sentence Length SD: 7.34 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.333 0.50
Sentence-Sentence Coherence: 0.203 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 756, Rule ID: CLOSE_SCRUTINY[1]
Message: Use simply 'scrutiny'.
Suggestion: scrutiny
...reasonable at first glance; however, at close scrutiny of this argument, it is full of unstate...
^^^^^^^^^^^^^^
Line 2, column 422, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... may shift towards other radio station. The manager has failed to provide the condi...
^^^
Transition Words or Phrases used:
actually, also, finally, first, firstly, however, if, look, may, moreover, second, secondly, so, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 64.0 28.8173652695 222% => Less pronouns wanted
Preposition: 118.0 55.5748502994 212% => Less preposition wanted.
Nominalization: 32.0 16.3942115768 195% => OK
Performance on vocabulary words:
No of characters: 3566.0 2260.96107784 158% => OK
No of words: 720.0 441.139720559 163% => Less content wanted.
Chars per words: 4.95277777778 5.12650576532 97% => OK
Fourth root words length: 5.18004012822 4.56307096286 114% => OK
Word Length SD: 2.62230314141 2.78398813304 94% => OK
Unique words: 247.0 204.123752495 121% => OK
Unique words percentage: 0.343055555556 0.468620217663 73% => More unique words wanted or less content wanted.
syllable_count: 1149.3 705.55239521 163% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 19.0 4.96107784431 383% => Less pronouns wanted as sentence beginning.
Article: 12.0 8.76447105788 137% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 32.0 19.7664670659 162% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 40.8755256082 57.8364921388 71% => OK
Chars per sentence: 111.4375 119.503703932 93% => OK
Words per sentence: 22.5 23.324526521 96% => OK
Discourse Markers: 3.46875 5.70786347227 61% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.32804779401 0.218282227539 150% => OK
Sentence topic coherence: 0.104134628191 0.0743258471296 140% => OK
Sentence topic coherence SD: 0.127588328656 0.0701772020484 182% => OK
Paragraph topic coherence: 0.197242184384 0.128457276422 154% => OK
Paragraph topic coherence SD: 0.112993139546 0.0628817314937 180% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.73 12.5979740519 93% => OK
dale_chall_readability_score: 7.51 8.32208582834 90% => OK
difficult_words: 127.0 98.500998004 129% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.