Some say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both views and give your opinion.
There have been heated controversies over the effectiveness of advertising campaigns from brands and corporates. While some believe that advertising has proved to be an ideal methodology in marketing, others assert it no longer attracts people’s consideration, given its conventional appearance. Although there is some compelling evidence for the former statement, from my perspective, the latter makes more sense.
On the one hand, supporters of advertising point out the high efficiency of the advertisement in convincing clients and customers to purchase their newly manufactured products. It is widely known that the commodities advertised on televisions and signals on the streets often possess glamourous appearances together with some overrated comments regarding their quality, which leads to the rise in public attention and brings some substantial marketing achievements in return for the companies. Moreover, by incorporating some special offers such as sales and discounts into the advertisements, more and more people are likely to be willing to spend their money since they can figure out some financial advantages attached to the installation of products.
However, on the other hand, opponents of advertising highlight the consistency and the obsolete methodology used in advertisements, which results in people’s dissatisfaction and disappointment. To be more specific, many companies have been using their unchanged pictures and tapes considered to be old-fashioned to introduce their commodities, failing to meet the customers’ demand for advancements and other intriguing approaches. In addition, integrity and truthfulness are other plausible explanations for the declining effectiveness of advertising campaigns. A majority of clients are gradually getting accustomed to the marketing tricks and deceitful intentions immersed in the advertisement. For instance, many products appear to be terrible and do not live up to people’s expectations compared to those introduced on televisions, triggering outrageous reactions and distrust for the companies as well as diminishing manufacturers’ social reputation.
To sum up, while it is conceivable how advertising can come in handy to attract and fascinate customers' appetite to purchase things, I personally believe it is no longer a hot option in terms of advertising, given some aforementioned reasons.
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Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
There have been heated controversies ove...
^^^
Transition Words or Phrases used:
however, if, moreover, regarding, so, well, while, for instance, in addition, such as, as well as, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 53.0 41.998997996 126% => OK
Nominalization: 13.0 8.3376753507 156% => OK
Performance on vocabulary words:
No of characters: 2050.0 1615.20841683 127% => OK
No of words: 343.0 315.596192385 109% => OK
Chars per words: 5.97667638484 5.12529762239 117% => OK
Fourth root words length: 4.30351707066 4.20363070211 102% => OK
Word Length SD: 3.54550357286 2.80592935109 126% => OK
Unique words: 208.0 176.041082164 118% => OK
Unique words percentage: 0.606413994169 0.561755894193 108% => OK
syllable_count: 641.7 506.74238477 127% => OK
avg_syllables_per_word: 1.9 1.60771543086 118% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 20.2975951904 138% => The Avg. Sentence Length is relatively long.
Sentence length SD: 63.6924031751 49.4020404114 129% => OK
Chars per sentence: 170.833333333 106.682146367 160% => OK
Words per sentence: 28.5833333333 20.7667163134 138% => OK
Discourse Markers: 10.5833333333 7.06120827912 150% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.178553290983 0.244688304435 73% => OK
Sentence topic coherence: 0.0684093470571 0.084324248473 81% => OK
Sentence topic coherence SD: 0.0466149148928 0.0667982634062 70% => OK
Paragraph topic coherence: 0.113536954072 0.151304729494 75% => OK
Paragraph topic coherence SD: 0.0260595214253 0.056905535591 46% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 21.0 13.0946893788 160% => OK
flesch_reading_ease: 17.68 50.2224549098 35% => Flesch_reading_ease is low.
smog_index: 14.6 7.44779559118 196% => OK
flesch_kincaid_grade: 17.8 11.3001002004 158% => OK
coleman_liau_index: 18.0 12.4159519038 145% => OK
dale_chall_readability_score: 10.69 8.58950901804 124% => OK
difficult_words: 123.0 78.4519038076 157% => OK
linsear_write_formula: 13.0 9.78957915832 133% => OK
gunning_fog: 13.2 10.1190380762 130% => OK
text_standard: 18.0 10.7795591182 167% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.