The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the memorandum taken from the business manager of a telivision station the manager came to a conclusion to restor the time devoted to weather and local news to its former level. On premises, that their late-night news program over he past year has devoted increased time to national news and less time to weather and local news due to which they received complaints from the viewers which were concerned with their station's coverage of weather and local news. However, the conclusion reached the business manager is based on three unfounded assumptions that if not substantiated would dramatically weaken the persuasiveness of the argument.
Firstly, the complaints received by the station from the viewers, are they really concerned with the station's coverage time? For instance, the complaints received by the station from the viewers might have been about the bad quality of the reports that were made by the lat-night news program, that is the information stated in the weather report might be wrong due to which the people and local businesses might have faced dificulties and filed complaints about the false or wrong reports made in the late-night news program. If the above case is true, than the business manager's conclusion of restoring the devoted to weather and local news is not persuasive.
Secondly, local businesses that used to advertise during their late-night news program have canceled their contracts with the television station, how is the business manager relating this topic to the change of timings in their late-night news program? The local businesses that used to avertise in the late-night program might have found it not necessary to make more advertisements as the business might be getting the number of customers that it needs to make a profit for the local business owner. If the above case stands true, than the manager's conclusion of restoring the devoted time for weather and local news might not hold water.
Lastly, by restoring the devoted time to weather and local news to its former level, can it bring the viewers back? On what basis is this suggestion made? For instance, the viewers over the past year could have switched their form of media consumption, that is it could have changed from watching television to get updates on news to using their smart phones for the latest news updates . If the above case is considered, than the manager's conclusion would be hampered.
In conclusion, the television station's business manager's statement to restore the devoted time to weather and local news might be true. However, as it stands now the conclusion is made based on three unreliable assumptions that need further analsis for the manager's decision to be more persuasive.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 8 2
No. of Sentences: 15 15
No. of Words: 447 350
No. of Characters: 2243 1500
No. of Different Words: 163 200
Fourth Root of Number of Words: 4.598 4.7
Average Word Length: 5.018 4.6
Word Length SD: 2.612 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 132 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.8 21.0
Sentence Length SD: 14.824 7.5
Use of Discourse Markers (%): 0.733 0.12
Sentence-Text Coherence: 0.426 0.35
Sentence-Para Coherence: 0.607 0.50
Sentence-Sentence Coherence: 0.133 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 102, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ers, are they really concerned with the stations coverage time? For instance, the compla...
^^^^^^^^
Line 3, column 555, Rule ID: COMMA_THAN[1]
Message: Did you mean 'then'?
Suggestion: then
...ews program. If the above case is true, than the business managers conclusion of res...
^^^^
Line 3, column 573, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...e above case is true, than the business managers conclusion of restoring the devoted to ...
^^^^^^^^
Line 5, column 534, Rule ID: COMMA_THAN[1]
Message: Did you mean 'then'?
Suggestion: then
...s owner. If the above case stands true, than the managers conclusion of restoring th...
^^^^
Line 5, column 543, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...If the above case stands true, than the managers conclusion of restoring the devoted tim...
^^^^^^^^
Line 7, column 387, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...smart phones for the latest news updates . If the above case is considered, than t...
^^
Line 7, column 423, Rule ID: COMMA_THAN[1]
Message: Did you mean 'then'?
Suggestion: then
...ates . If the above case is considered, than the managers conclusion would be hamper...
^^^^
Line 7, column 432, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... the above case is considered, than the managers conclusion would be hampered. In con...
^^^^^^^^
Line 9, column 49, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...usion, the television stations business managers statement to restore the devoted time t...
^^^^^^^^
Transition Words or Phrases used:
first, firstly, however, if, lastly, really, second, secondly, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2283.0 2260.96107784 101% => OK
No of words: 447.0 441.139720559 101% => OK
Chars per words: 5.10738255034 5.12650576532 100% => OK
Fourth root words length: 4.59808378696 4.56307096286 101% => OK
Word Length SD: 2.65054440494 2.78398813304 95% => OK
Unique words: 170.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.380313199105 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 696.6 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 87.7306483885 57.8364921388 152% => OK
Chars per sentence: 152.2 119.503703932 127% => OK
Words per sentence: 29.8 23.324526521 128% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.523709575779 0.218282227539 240% => OK
Sentence topic coherence: 0.201348503005 0.0743258471296 271% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.143005478952 0.0701772020484 204% => The coherence between sentences is low.
Paragraph topic coherence: 0.338786603678 0.128457276422 264% => Maybe some contents are duplicated.
Paragraph topic coherence SD: 0.117180969163 0.0628817314937 186% => OK
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 12.95 12.5979740519 103% => OK
dale_chall_readability_score: 8.01 8.32208582834 96% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.