In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as "ecocertified." Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled "new" or "improved," American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers. American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
Lecture:
Narrator: Now listen to part of a lecture on the topic you just read about.
Professor Well, despite what many people say, there's good reason to think that many American wood companies will eventually seek ecocertification for their wood products. First off, consumers in the United States don't treat all advertising the same. They distinguish between advertising claims that companies make
about their own products and claims made by independent certification agencies. Americans have a lot of confidence in independent consumer agencies. Thus, ecologically minded Americans are likely to react very favorably to wood products ecologically certified by an independent organization with an international reputation for trustworthiness.
Second point—of course it's true that American consumers care a lot about price—who doesn't? But studies of how consumers make decisions show that price alone determines consumers' decisions only when the price of one competing product is much higher or lower than another. When the price difference between two products is small—say, less than five percent, as is the case with certified wood— Americans often do choose on factors other than price. And Americans are becoming increasingly convinced of the value of preserving and protecting the environment.
And third, U.S. wood companies should definitely pay attention to what's going on in the wood business internationally, not because of foreign consumers, but because of foreign competition. As I just told you, there's a good chance that many American consumers will be interested in ecocertified products. And guess what, if American companies are slow capturing those customers, you can be sure that foreign companies will soon start crowding into the American market, offering ecocertified wood that domestic companies don't.
An international organization started issuing certificates to wood companies who mainly focuses n maintaining high ecological standards in order to motivate ecological sustainability. And American companies will also make efforts to obtain this ecocertification. Furthermore , to acquire this certification one must pay a certain amount ,which indirectly will be borne by the consumers.The American consumers are not most likely to pay higher price for the product. In addition, they don’t show great trust in advertising claims as well. Considering these two facts the American companies will consider selling products than a Ecocertifiction.
An ecocertfied American company will have to sell their products outside of USA in order to earn profit. On the other hand , American companies make their huge profits by selling their products within USA itself.
The lecture contradicts some of the points mention in the passage. To commence, he states that Americans differentiate between advertising claims. For instance, Americans who have ecological perspective ,for them an international ecocertification equals trust and reliability. Further the lecturer also mentions about how in the current years the Americans are choosing a lifestyle without causing any harm to the environment and taking into consideration of preserving the environment.
To compete the ongoing competition with the other foreign wood companies ,US should plan their strategies in order to capture the market. If not, the American market will start flooding with the foreign certified products ,resulting into capturing American population as well.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-04-18 | sonyeoso | 80 | view |
| 2023-03-16 | Ali_Majlesi | 85 | view |
| 2023-02-12 | zaid | 3 | view |
| 2023-02-02 | Rasika0511 | 70 | view |
| 2022-11-17 | Nina Tsarevich | 80 | view |
- In an effort to encourage ecologically sustainable forestry practices an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials Companies that receive 80
- An international organization started issuing certificates to companies for maintaining high ecological standards 76
- Earlier people consumed healthy foods than today do you agree or disagree on the same give examples and details for the same 75
Grammar and spelling errors:
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...ies will consider selling products than a Ecocertifiction. An ecocertfied Ame...
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...arn profit. On the other hand , American companies make their huge profits by se...
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...ding with the foreign certified products ,resulting into capturing American popula...
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Transition Words or Phrases used:
also, furthermore, if, so, well, for instance, in addition, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 3.0 10.4613686534 29% => More to be verbs wanted.
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 4.0 12.0772626932 33% => More relative clauses wanted.
Pronoun: 13.0 22.412803532 58% => OK
Preposition: 34.0 30.3222958057 112% => OK
Nominalization: 14.0 5.01324503311 279% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1397.0 1373.03311258 102% => OK
No of words: 238.0 270.72406181 88% => More content wanted.
Chars per words: 5.86974789916 5.08290768461 115% => OK
Fourth root words length: 3.92775363542 4.04702891845 97% => OK
Word Length SD: 3.29359384513 2.5805825403 128% => OK
Unique words: 152.0 145.348785872 105% => OK
Unique words percentage: 0.638655462185 0.540411800872 118% => OK
syllable_count: 441.9 419.366225166 105% => OK
avg_syllables_per_word: 1.9 1.55342163355 122% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 6.0 2.5761589404 233% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.6865412736 49.2860985944 95% => OK
Chars per sentence: 107.461538462 110.228320801 97% => OK
Words per sentence: 18.3076923077 21.698381199 84% => OK
Discourse Markers: 5.92307692308 7.06452816374 84% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 17.0 4.19205298013 406% => Less language errors wanted.
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 1.0 4.45695364238 22% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.206977071014 0.272083759551 76% => OK
Sentence topic coherence: 0.0780427470437 0.0996497079465 78% => OK
Sentence topic coherence SD: 0.120780802868 0.0662205650399 182% => OK
Paragraph topic coherence: 0.117136653927 0.162205337803 72% => OK
Paragraph topic coherence SD: 0.081392894288 0.0443174109184 184% => OK
Essay readability:
automated_readability_index: 15.4 13.3589403974 115% => OK
flesch_reading_ease: 27.83 53.8541721854 52% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.9 11.0289183223 126% => OK
coleman_liau_index: 16.77 12.2367328918 137% => OK
dale_chall_readability_score: 9.37 8.42419426049 111% => OK
difficult_words: 73.0 63.6247240618 115% => OK
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.