Large businesses have big budgets for marketing and promotion, and, as a result, people gravitate toward buying their products.
What problems does this cause? What could be done to encourage people to buy local products?
In this increasingly competitive market, large companies have gained a competitive edge over small businesses in terms of marketing and promotion. Consequently, customers express a preference for the multinational giants. There are several reasons behind this phenomenon, and to increase consumer spending on local products, solutions should be adopted by governments and the enterprises themselves.
Initially, the aforementioned trend has roots in two main factors. The most plausible one is the large companies’ effective marketing scheme. As their budgets are great, they are able to invite a marketing consultant to do market research and point out the targeted customers and their interests. Thus, they can design advertisements that make the most of the features of their products to increase sales. For instance, companies producing products for children usually hire a musician to compose an interesting song that can make a strong impression on the children. As a result, when they go to the supermarket with their parents and see the products they have in mind, they will ask to purchase them out of curiosity.
Fortunately, several measures could be taken to alleviate this situation. The first solution would be to engage on social media. Business owners can build a website themselves at a low cost without any advanced technological knowledge, as there are plenty of website-building to choose from. This is a great way to interact with customers, which is essential to a business’s long-term success. A salient example can be observed in Banh mi Ba Co Gai, a small business selling banh mi in a narrow alley in Ha Noi. Anyone can imagine that the shop cannot attract any customers as it is located in such a remote place. However, the owner is so talented that she utilizes Tik Tok, a famous application among young people, to advertise her banh mi. Consequently, a variety of people come to this small shop every day, making it one of the most popular shops in the capital of Vietnam. Additionally, the government can also consider raising awareness of the significance of buying local products for their cultural signature.
In conclusion, it is clear that large companies can retain a number of customers due to their effective marketing strategy. However, several effective methods can be implemented to encourage people to endorse the local market.
- Plastic shopping bags are used widely and cause many environmental problems Some people say they should be banned To what extent do you agree or disagree 84
- Small businesses are disappearing and being replaced by large multinational companies Do the advantages of this outweigh the disadvantages 89
- It is more important to spend public money on promoting a healthy lifestyle in order to prevent illness than to spend it on treatment of people who are already ill To what extent do you agree or disagree 84
- Schools should not force children to learn a foreign language To what extent do you agree or disagree 84
- People these days watch TV films and other programs alone rather than with other people Do the advantages of the development outweigh the disadvantages 84
Transition Words or Phrases used:
also, consequently, first, however, if, so, thus, for instance, in conclusion, in fact, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 13.0 7.85571142285 165% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 51.0 41.998997996 121% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 2004.0 1615.20841683 124% => OK
No of words: 381.0 315.596192385 121% => OK
Chars per words: 5.25984251969 5.12529762239 103% => OK
Fourth root words length: 4.41805628031 4.20363070211 105% => OK
Word Length SD: 3.07561604072 2.80592935109 110% => OK
Unique words: 221.0 176.041082164 126% => OK
Unique words percentage: 0.580052493438 0.561755894193 103% => OK
syllable_count: 633.6 506.74238477 125% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 9.0 2.52805611222 356% => Less articles wanted as sentence beginning.
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 20.0 16.0721442886 124% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 35.1403969813 49.4020404114 71% => OK
Chars per sentence: 100.2 106.682146367 94% => OK
Words per sentence: 19.05 20.7667163134 92% => OK
Discourse Markers: 4.95 7.06120827912 70% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 14.0 8.67935871743 161% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.255250593114 0.244688304435 104% => OK
Sentence topic coherence: 0.0677525790213 0.084324248473 80% => OK
Sentence topic coherence SD: 0.0496788418875 0.0667982634062 74% => OK
Paragraph topic coherence: 0.148159896372 0.151304729494 98% => OK
Paragraph topic coherence SD: 0.00884018211944 0.056905535591 16% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.9 13.0946893788 99% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 13.23 12.4159519038 107% => OK
dale_chall_readability_score: 9.1 8.58950901804 106% => OK
difficult_words: 109.0 78.4519038076 139% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.