The following appeared in a memorandum from the manager of KNOW radio station. “Several factors indicate that KNOW radio can no longer succeed as a rock-and-roll music station. Consider, for example, that the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined. Also, music stores in our area report decreased sales of rock-and-roll music. Finally, continuous news stations in neighboring cities have been very successful. We predict that switching KNOW radio from rock-and-roll music to 24-hour news will allow the station to attract older listeners and make KNOW radio more profitable than ever.”
The statement presents a prediction from the manager of KNOW radio station regarding a switch in the radio’s program. As the manager predicts shifting the program from rock-and-roll music to 24-hour news will increase the number of listeners of the radio and consequently the profit of the station. The recommendation is based on unexamined supposition that the station has experienced a decline in the total number of listeners along with the number of rock-and-roll fans. Since the author neglects to answer questions and elucidate the ambiguities, the prediction is not reliable.
Firstly, concrete evidence about the number of listeners of the KNOW radio including their ages should be available. Also, the statistics need to be compared with the number of listeners of other radio stations with rock-and-roll music. This comparison enables us to decide whether the number of rock-and-roll music listeners has totally declined or there are some lacks about the programs of KNOW radio station that caused loosing listeners. If the latter proves to be true, changing to news type of program may become a fiasco.
Secondly, as the author argues, the number of listeners who are over fifty years old are increased. However, the total number of listeners of KNOW radio station has declined. Additionally, there was a fall in the number of sales of rock-and-roll music on the stores. Putting these evidences together, one may reach at the conclusion that listeners are not following radio broadcasts or buying CDs for listening to rock-and-roll. Perhaps, youngesters prefer to listen to this type of music online so that the only remaining listeners of KNOW radio are people above fifty who are not comfortable with using technology and they choose conventional method of radio instead.
Thirdly, the prediction of the manager to establish a new program based on news may confront irreparable loss of money and reputation since there are numerous radio stations in the field of news who are experts in this market. Therefore, competing with professional radio stations may require huge effort and budget and the manager cannot guarantee the incoming profits. If the manager seeks to convince the administration that the prediction is profitable, he should examine the credibility of the prediction via providing methods to attract other older listeners to the assumed successful news program. Considering the fact that a new marketing team is required for this task, the manager should eradicate vague assumptions to inhibit further loss.
To summarize, the prediction relies on suppositions and unanswered questions so it cannot be applicable for the KNOW radio station without further investigation. There exist alternative reasons as mentioned above regarding the fact of recent fewer listener that need to be evaluated incisively. Otherwise, the prediction is untenable.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-essays/following-appeared-memorandum-ge…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 450 350
No. of Characters: 2383 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.606 4.7
Average Word Length: 5.296 4.6
Word Length SD: 2.913 2.4
No. of Words greater than 5 chars: 184 100
No. of Words greater than 6 chars: 145 80
No. of Words greater than 7 chars: 103 40
No. of Words greater than 8 chars: 79 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.5 21.0
Sentence Length SD: 8.588 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.363 0.35
Sentence-Para Coherence: 0.568 0.50
Sentence-Sentence Coherence: 0.131 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 61, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...idence about the number of listeners of the KNOW radio including their ages should be av...
^^^^^^^^
Line 3, column 583, Rule ID: COMFORTABLE_WITH_VBG[1]
Message: Use simply 'comfortable using'.
Suggestion: comfortable using
...adio are people above fifty who are not comfortable with using technology and they choose conventional...
^^^^^^^^^^^^^^^^^^^^^^
Line 4, column 196, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
...ous radio stations in the field of news who are experts in this market. Therefore, comp...
^^^^^^^
Line 5, column 109, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...uestions so it cannot be applicable for the KNOW radio station without further investiga...
^^^^^^^^
Transition Words or Phrases used:
also, consequently, first, firstly, however, if, may, regarding, second, secondly, so, therefore, third, thirdly, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2434.0 2260.96107784 108% => OK
No of words: 450.0 441.139720559 102% => OK
Chars per words: 5.40888888889 5.12650576532 106% => OK
Fourth root words length: 4.6057793516 4.56307096286 101% => OK
Word Length SD: 3.00470741781 2.78398813304 108% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.477777777778 0.468620217663 102% => OK
syllable_count: 759.6 705.55239521 108% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 53.7495116257 57.8364921388 93% => OK
Chars per sentence: 121.7 119.503703932 102% => OK
Words per sentence: 22.5 23.324526521 96% => OK
Discourse Markers: 5.95 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.390815519974 0.218282227539 179% => OK
Sentence topic coherence: 0.1355640971 0.0743258471296 182% => OK
Sentence topic coherence SD: 0.0992922018298 0.0701772020484 141% => OK
Paragraph topic coherence: 0.238719328711 0.128457276422 186% => OK
Paragraph topic coherence SD: 0.0979337666682 0.0628817314937 156% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 14.39 12.5979740519 114% => OK
dale_chall_readability_score: 9.22 8.32208582834 111% => OK
difficult_words: 128.0 98.500998004 130% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.