The following is a memorandum from the business manager of television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period most of the complaint received were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contract with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenue, we should restore the time devoted to weather and local news to its former level."
The author claims that the late-night news program is focused more on national news and less on weather news. He further claims that due to this reason, viewers have complains regarding the coverage of weather news. Further, he claims that advertising revenue has started dropping due to this reason and thus weather news should be given more priority. I would like to point of few flaws below which author neglected.
Firstly, author claims that the late-night news program is directed more towards national news and less towards weather news but the reason could be because the weather news does not take alot of time. Giving priority to weather news might mean wasting time as weather news be it on any channel requires a few minutes while it takes ample amount of time covering national news. Author also claims viewers are complaining as weather news is given less priority but author fails to mention what were these complains. The complains might be regarding weather news not shown as much as national news but an indepth study might reveal that the viewers were actually complaining about weather news being shown at inappropriate time as majority of the viewers prefer watching weather news during the day time and the news channel might be only showcasing weather news in their late night program when most of the viewers are fast asleep. Weather news is mostly important during the daytime specifically in the morning when working class viewers head out for work as this gives a prior notice to viewers about how much time one will take today to reach their respective workplace but as it is shown at night, it might be of a little use to the viewers. Another reason could be that the weather news is not correct or the weather man is givng irrelavant weather information or maybe he/she is not proving the weather news of local area but of the whole world which local viewers are hardly interested in. In addition to this, author fails to mention how many viewers have complained not to forget how many viewers like to watch the national news at night. A proper survey was not conducted regarding the liking and disliking of national news. Chances are it might reveal that a handful of viewer are complaining while the ones who like national news might not me sharing their valuable feedback.
Moreover, author blames the dropping down of adventisment revenue to weather news being shown less as compared to national news. Author has no proof for the reason of low advertising revenue being the reason mentioned above. It could be because the news is showcased at night which yields low TRP as most of the viwers prefer watching any sort of news in the morning hours and hence the overall news watchers are less due to the timing or it could also be because the quality of news is bad. The news channel might be showcasing trival information which is irrelavant to viewers or the news reporter is bad at delivering the news hence people are not interested in his news channel.
Thus, from the above points mentioned, one can conclude that author failed to highlight many important points regarding the number of complaints and low advertising revenue generated.
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Comments
Essay evaluation report
Sentence: Another reason could be that the weather news is not correct or the weather man is givng irrelavant weather information or maybe he/she is not proving the weather news of local area but of the whole world which local viewers are hardly interested in.
Error: givng Suggestion: giving
Error: news Suggestion: No alternate word
Error: irrelavant Suggestion: irrelevant
Sentence: Moreover, author blames the dropping down of adventisment revenue to weather news being shown less as compared to national news.
Error: news Suggestion: No alternate word
Error: adventisment Suggestion: advertisement
Sentence: It could be because the news is showcased at night which yields low TRP as most of the viwers prefer watching any sort of news in the morning hours and hence the overall news watchers are less due to the timing or it could also be because the quality of news is bad.
Error: viwers Suggestion: viewers
Sentence: The news channel might be showcasing trival information which is irrelavant to viewers or the news reporter is bad at delivering the news hence people are not interested in his news channel.
Error: news Suggestion: No alternate word
Error: irrelavant Suggestion: irrelevant
Error: trival Suggestion: trial
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flaws:
the first argument is too long.
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 8 2
No. of Sentences: 18 15
No. of Words: 545 350
No. of Characters: 2601 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.832 4.7
Average Word Length: 4.772 4.6
Word Length SD: 2.356 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 138 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.278 21.0
Sentence Length SD: 15.786 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.43 0.35
Sentence-Para Coherence: 0.573 0.50
Sentence-Sentence Coherence: 0.2 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 100, Rule ID: COMP_THAN[1]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...evenue to weather news being shown less as compared to national news. Author has n...
^^
Transition Words or Phrases used:
actually, also, but, first, firstly, hence, if, may, moreover, regarding, so, thus, while, in addition, sort of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2634.0 2260.96107784 116% => OK
No of words: 544.0 441.139720559 123% => OK
Chars per words: 4.84191176471 5.12650576532 94% => OK
Fourth root words length: 4.82947280553 4.56307096286 106% => OK
Word Length SD: 2.38578864461 2.78398813304 86% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.400735294118 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 789.3 705.55239521 112% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 86.2222938144 57.8364921388 149% => OK
Chars per sentence: 146.333333333 119.503703932 122% => OK
Words per sentence: 30.2222222222 23.324526521 130% => OK
Discourse Markers: 6.16666666667 5.70786347227 108% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.381973010951 0.218282227539 175% => OK
Sentence topic coherence: 0.165424829518 0.0743258471296 223% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.111838364534 0.0701772020484 159% => OK
Paragraph topic coherence: 0.230143228334 0.128457276422 179% => OK
Paragraph topic coherence SD: 0.120694988786 0.0628817314937 192% => OK
Essay readability:
automated_readability_index: 16.5 14.3799401198 115% => OK
flesch_reading_ease: 49.49 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 7.62 8.32208582834 92% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.