Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of local and weather news. In addition, local businesses that used to advertise during our late-night news programs have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The argument provided for increasing the time allocated to weather and local news is flawed on many levels. Primarily, the argument assumes that the decreased vieweship is due to reduced time to local and weather news, which is not true.
The argument here assumes that the reason for decrease in viewership is due to increased time to national news and less time to local and weather news. This assumption is incorrect because there are many other factors which could account for decresed viewership. For one, maybe the sleeping pattern of residents of the city have changed and now they are going to bed early than before. Since, this program is aired late-night, they are unable to watch it which could account for decreased viewership. In order to draw any conclusions, the station must firstly look into the profile of its target audience. If indeed, the people go to sleep early, the station should look at switching the program to an earlier timeslot.
Another reason that could account for reduced popularity is Internet. Everyday, more and more people are using Facebook and Google News to get their news digest, and hence they do not feel the need to watch television. Since, internet provides news anytime and everywhere, the residents might have shifted to using internet for their news. This could account for local businesses that had cancelled their advertising contracts with the TV station, because the advertisers want to reach out to people in the medium which is most popular. So, if the station wants to reach more people and get advertisers, they should also look into starting their news channel on Youtube or other popular websites.
Another flawed assumption here is that since most of the complaints were regarding the station's coverage of weather and local news, the viewers actually wanted less national news. Maybe the complaints were regarding the quality of content rather than the time allocated for local and weather news. In order to be able to make a better informed decision, the station should start looking at the reason of the complaint rather than the category, and work on addressing them.
Thus, we see that the arguments provided by the manager of the television station is flawed on many levels and cannot be taken seriously to decide on the timeslots to be allocated to each category of news.
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Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not exactly
argument 3 -- OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 391 350
No. of Characters: 1908 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.447 4.7
Average Word Length: 4.88 4.6
Word Length SD: 2.402 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23 21.0
Sentence Length SD: 6.677 7.5
Use of Discourse Markers (%): 0.412 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.572 0.50
Sentence-Sentence Coherence: 0.144 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 71, Rule ID: EVERYDAY_EVERY_DAY[3]
Message: 'Everyday' is an adjective. Did you mean 'every day'?
Suggestion: Every day
...unt for reduced popularity is Internet. Everyday, more and more people are using Faceboo...
^^^^^^^^
Line 7, column 88, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...st of the complaints were regarding the stations coverage of weather and local news, the...
^^^^^^^^
Transition Words or Phrases used:
actually, also, first, firstly, hence, if, look, may, regarding, so, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1959.0 2260.96107784 87% => OK
No of words: 391.0 441.139720559 89% => More content wanted.
Chars per words: 5.01023017903 5.12650576532 98% => OK
Fourth root words length: 4.44676510885 4.56307096286 97% => OK
Word Length SD: 2.47733031867 2.78398813304 89% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.473145780051 0.468620217663 101% => OK
syllable_count: 603.0 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 35.5259055535 57.8364921388 61% => OK
Chars per sentence: 115.235294118 119.503703932 96% => OK
Words per sentence: 23.0 23.324526521 99% => OK
Discourse Markers: 4.29411764706 5.70786347227 75% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.32057515688 0.218282227539 147% => OK
Sentence topic coherence: 0.117210689877 0.0743258471296 158% => OK
Sentence topic coherence SD: 0.112012229899 0.0701772020484 160% => OK
Paragraph topic coherence: 0.193864388845 0.128457276422 151% => OK
Paragraph topic coherence SD: 0.0885308979643 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.37 8.32208582834 101% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.