"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The argument states that, during last year, fewer people attended super screen produced movies than in any other year. The above fact has been supported by views that it was not because of the deterioration in quality but because of the public's lack of awareness. many flaws and details are missing in the given argument.
The argument states that competitively last year fewer people attended the movies. The correct number is not mentioned in the argument. The difference in percentage would have clearly indicated the decrease in the people viewing movies of super screen production. also there is no mention about the number of movies which are super hits, blockbusters or flops. if many movies were superiors, then the reason for less number of people viewing could be due to increased ticket price, traffic in the locality or same political conflicts associated with the production house.
The argument indicates the percentage of positive reviews being increased last year. but there is no mention of the number of people who wrote reviews to get a good clarity. The reason behind this is that if only one person has written a review and if that is a positive one then the percentage will be 100%. there is no use in looking at such an erroneous percentage. also it is mentioned that the contents of the review are not reaching prospective viewers. if this be the case, then how could it be that there were many viewers in the past years compared to the last year viewers? any body having a good impression about movies released by super screen production will look at the review. So the reduction in viewing attributes to other reasons and not the lack of awareness.
The argument concludes that the only way to solve the problem is by allocating a greater share of its budget next year to reach the public through advertising. but the question is "will advertising be effective? For people who don't know about the super screen production may be beneficial. but again it could only be a few percentage of people. also if there are other issues related to the production house, this type of solution may not work out.
To conclude, it can be said that, at first the problem pertaining to less viewing should be identified. this could be done by a detailed study on the mind-set of the people. After that an appropriate solution may be identified to address the issue.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
----------------------------
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 411 350
No. of Characters: 1927 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.503 4.7
Average Word Length: 4.689 4.6
Word Length SD: 2.529 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.615 21.0
Sentence Length SD: 24.484 7.5
Use of Discourse Markers (%): 0.769 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.61 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 265, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Many
...cause of the publics lack of awareness. many flaws and details are missing in the gi...
^^^^
Line 1, column 323, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ails are missing in the given argument. The argument states that competitively l...
^^^^^
Line 3, column 137, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...umber is not mentioned in the argument. The difference in percentage would have cle...
^^^
Line 3, column 265, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...wing movies of super screen production. also there is no mention about the number of...
^^^^
Line 3, column 265, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: also,
...wing movies of super screen production. also there is no mention about the number of...
^^^^
Line 3, column 362, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... are super hits, blockbusters or flops. if many movies were superiors, then the re...
^^
Line 3, column 658, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...tive reviews being increased last year. but there is no mention of the number of pe...
^^^
Line 3, column 882, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...e one then the percentage will be 100%. there is no use in looking at such an erroneo...
^^^^^
Line 3, column 942, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...ooking at such an erroneous percentage. also it is mentioned that the contents of th...
^^^^
Line 3, column 942, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: also,
...ooking at such an erroneous percentage. also it is mentioned that the contents of th...
^^^^
Line 3, column 1033, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...w are not reaching prospective viewers. if this be the case, then how could it be ...
^^
Line 3, column 1157, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Any
...ears compared to the last year viewers? any body having a good impression about mov...
^^^
Line 3, column 1157, Rule ID: ANY_BODY[2]
Message: Did you mean 'anybody'?
Suggestion: anybody
...ears compared to the last year viewers? any body having a good impression about movies r...
^^^^^^^^
Line 3, column 1512, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...o reach the public through advertising. but the question is 'will advertising ...
^^^
Line 3, column 1543, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'advertise'
Suggestion: advertise
...rtising. but the question is 'will advertising be effective? For people who dont know ...
^^^^^^^^^^^
Line 3, column 1584, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...dvertising be effective? For people who dont know about the super screen production ...
^^^^
Line 3, column 1647, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...er screen production may be beneficial. but again it could only be a few percentage...
^^^
Line 3, column 1676, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun percentage seems to be countable; consider using: 'few percentages'.
Suggestion: few percentages
...eneficial. but again it could only be a few percentage of people. also if there are other issu...
^^^^^^^^^^^^^^
Line 3, column 1702, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...uld only be a few percentage of people. also if there are other issues related to th...
^^^^
Line 3, column 1702, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: also,
...uld only be a few percentage of people. also if there are other issues related to th...
^^^^
Line 3, column 1910, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...g to less viewing should be identified. this could be done by a detailed study on th...
^^^^
Line 3, column 1980, Rule ID: SENTENCE_FRAGMENT[1]
Message: “After” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ed study on the mind-set of the people. After that an appropriate solution may be ide...
^^^^^
Transition Words or Phrases used:
also, but, first, if, look, may, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 1972.0 2260.96107784 87% => OK
No of words: 410.0 441.139720559 93% => More content wanted.
Chars per words: 4.80975609756 5.12650576532 94% => OK
Fourth root words length: 4.49982852243 4.56307096286 99% => OK
Word Length SD: 2.60524342007 2.78398813304 94% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.465853658537 0.468620217663 99% => OK
syllable_count: 621.0 705.55239521 88% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.2569903955 57.8364921388 64% => OK
Chars per sentence: 82.1666666667 119.503703932 69% => OK
Words per sentence: 17.0833333333 23.324526521 73% => OK
Discourse Markers: 1.70833333333 5.70786347227 30% => More transition words/phrases wanted.
Paragraphs: 2.0 5.15768463074 39% => More paragraphs wanted.
Language errors: 22.0 5.25449101796 419% => Less language errors wanted.
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.168380843907 0.218282227539 77% => OK
Sentence topic coherence: 0.0510091852619 0.0743258471296 69% => OK
Sentence topic coherence SD: 0.0749932301596 0.0701772020484 107% => OK
Paragraph topic coherence: 0.158455741412 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0214069182283 0.0628817314937 34% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 9.8 14.3799401198 68% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 10.32 12.5979740519 82% => OK
dale_chall_readability_score: 7.37 8.32208582834 89% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.