The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author of the argument states that Over the past year, the increment in complaints received from the viewers and cancellation of contracts from advertising companies has happened since, there was reduction in amount of time allotted to local and weather news. The argument might appear logical and convincing at first glance. However, a detailed analysis of the justification supplied of author has highlighted many queries. Therefore, premises in their current form is not cogent and the argument is prevalent with unwarranted assumption that are susceptible for attacks.
To begin with, There are many numerous reasons behind the cancellation of contract by advertising companies like, people must have changed their interest from news to daily soap or sports. Advertising companies need TV shows which have more fan base, they need maximum number of people to watch their advertisements.
Secondly, It is not clear that the complains received could represent all the people in the town. Moreover, the complaint can be done by single person many times. Since there was no reply from the company. For instance, the survey done happen on mostly on a small group of people, that does not accurately represent the public requirements.
Lastly, the reason that the time allotted for local news and weather must be restored is not cogent. Since, the people might find the way in which the news not attractive. For example, the content that is covered in national news is not lucrative or the person who is reading the national news might not be as affluent as the local news. Therefore, rather changing the schedule we need to fix other problems which are significant.
To sum up, the author's argument is based on unsubstantiated presumptions. The author should have reinforced his argument with more evidence to make the case more convincing. However, the author failed to examine these issues like people must have changed their interest from news to daily soap or sports and It is not clear that the complains received could represent all the people. rather than changing the schedule we need to fix other problems which are significant like making the national news more luring. There by rendering the argument indefensible.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 362 350
No. of Characters: 1828 1500
No. of Different Words: 173 200
Fourth Root of Number of Words: 4.362 4.7
Average Word Length: 5.05 4.6
Word Length SD: 2.646 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.111 21.0
Sentence Length SD: 12.547 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.309 0.35
Sentence-Para Coherence: 0.544 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 133, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ved from the viewers and cancellation of contracts from advertising companies has...
^^
Line 5, column 88, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ceived could represent all the people in the town. Moreover, the complaint can be...
^^
Line 5, column 165, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Since” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...an be done by single person many times. Since there was no reply from the company. Fo...
^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ely represent the public requirements. Lastly, the reason that the time allotte...
^^^
Line 7, column 102, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Since” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...weather must be restored is not cogent. Since, the people might find the way in which...
^^^^^
Line 9, column 16, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...hich are significant. To sum up, the authors argument is based on unsubstantiated pr...
^^^^^^^
Line 9, column 385, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Rather
...eceived could represent all the people. rather than changing the schedule we need to f...
^^^^^^
Transition Words or Phrases used:
first, however, if, lastly, moreover, second, secondly, so, therefore, for example, for instance, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1881.0 2260.96107784 83% => OK
No of words: 362.0 441.139720559 82% => More content wanted.
Chars per words: 5.19613259669 5.12650576532 101% => OK
Fourth root words length: 4.36191444098 4.56307096286 96% => OK
Word Length SD: 2.73267537916 2.78398813304 98% => OK
Unique words: 177.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.488950276243 0.468620217663 104% => OK
syllable_count: 569.7 705.55239521 81% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 56.7743260614 57.8364921388 98% => OK
Chars per sentence: 99.0 119.503703932 83% => OK
Words per sentence: 19.0526315789 23.324526521 82% => OK
Discourse Markers: 6.42105263158 5.70786347227 112% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.186085748214 0.218282227539 85% => OK
Sentence topic coherence: 0.0542037241239 0.0743258471296 73% => OK
Sentence topic coherence SD: 0.0792206268228 0.0701772020484 113% => OK
Paragraph topic coherence: 0.105337294983 0.128457276422 82% => OK
Paragraph topic coherence SD: 0.0829131546189 0.0628817314937 132% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.88 12.5979740519 102% => OK
dale_chall_readability_score: 8.2 8.32208582834 99% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.