The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument is saying that there has been a reduction of people attending to super screen produced movies. Although some movies got positive reviews the are not enough considering the companies prospective viewers. Hence, the conclusion the director was that the public is lacking the awareness about Suiper screen produced movies and therefore the movies should be advertised.
However, before giving recommendations it should be answered the question that asking the reasons for the less number of people attending to watch super screen movies. it may be because the past year was a ressesion in economy and people are more focused on their primary needs rather than entertainment. it can be verified by observing the other entertaining industries such as drama, other films, TV series an so on. therefore, the reason for the reduction in customers may not be the company own fault. if so, the recommendation may not be favourable to the company.
Yet, there are some specific super screen movies that got possitive feedback from the reviewers. The company should investigate and find out what are those movies that got positive reviews. then there is a question that what are the specific characteristics that lead the positive reviews and are those characteristics available in the rest of the super screen products. if the other set of movies that did not got positive feedback do not posses the good qualities the recommendation should be the taking actions to make them in good quality rather than advertising movies.
However, if the above questions are answered such way that convincing the reason for the lack of people attend to the movie is because of the lack of awareness about the movie, then the recommendation of advertising the super screen movies will be much more reasonable.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 8 15
No. of Words: 294 350
No. of Characters: 1478 1500
No. of Different Words: 136 200
Fourth Root of Number of Words: 4.141 4.7
Average Word Length: 5.027 4.6
Word Length SD: 2.803 2.4
No. of Words greater than 5 chars: 113 100
No. of Words greater than 6 chars: 73 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 36.75 21.0
Sentence Length SD: 27.73 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.445 0.35
Sentence-Para Coherence: 0.721 0.50
Sentence-Sentence Coherence: 0.137 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 109, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Although” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ending to super screen produced movies. Although some movies got positive reviews the ar...
^^^^^^^^
Line 1, column 151, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...though some movies got positive reviews the are not enough considering the companies pr...
^^^^^^^
Line 4, column 169, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...attending to watch super screen movies. it may be because the past year was a ress...
^^
Line 4, column 306, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...rimary needs rather than entertainment. it can be verified by observing the other ...
^^
Line 4, column 410, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...s such as drama, other films, TV series an so on. therefore, the reason for the re...
^^
Line 4, column 507, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...omers may not be the company own fault. if so, the recommendation may not be favou...
^^
Line 7, column 191, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Then
...those movies that got positive reviews. then there is a question that what are the s...
^^^^
Line 7, column 372, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... the rest of the super screen products. if the other set of movies that did not go...
^^
Line 7, column 372, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... the rest of the super screen products. if the other set of movies that did not go...
^^
Transition Words or Phrases used:
hence, however, if, may, so, then, therefore, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 28.0 55.5748502994 50% => More preposition wanted.
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1518.0 2260.96107784 67% => OK
No of words: 294.0 441.139720559 67% => More content wanted.
Chars per words: 5.16326530612 5.12650576532 101% => OK
Fourth root words length: 4.14082457966 4.56307096286 91% => OK
Word Length SD: 2.85532011829 2.78398813304 103% => OK
Unique words: 142.0 204.123752495 70% => More unique words wanted.
Unique words percentage: 0.482993197279 0.468620217663 103% => OK
syllable_count: 469.8 705.55239521 67% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 54.9923071543 57.8364921388 95% => OK
Chars per sentence: 116.769230769 119.503703932 98% => OK
Words per sentence: 22.6153846154 23.324526521 97% => OK
Discourse Markers: 4.07692307692 5.70786347227 71% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.264393472176 0.218282227539 121% => OK
Sentence topic coherence: 0.0993834628718 0.0743258471296 134% => OK
Sentence topic coherence SD: 0.0793562022914 0.0701772020484 113% => OK
Paragraph topic coherence: 0.171256933195 0.128457276422 133% => OK
Paragraph topic coherence SD: 0.0515207728242 0.0628817314937 82% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 7.84 8.32208582834 94% => OK
difficult_words: 58.0 98.500998004 59% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.