The following is a recommendation from the Board of Directors of Monarch Books.
We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the statement mentioned above the Board of Directors of Monarch books recommend opening a café in the store. The reason for this recommendation is that through this way more customers are attracted to the store and they can better compete with their rivals such as Regal Books. Also, they believe that in place of the children ‘s book section in the current map, the cafe can be created. Their argument about opening a café is questionable because of the below reasons.
Firstly, the Board of Directors of Monarch book believe that for attracting more customer they should open a café. Have they had enough research about this subject? Are they sure that all customers like to use a café? Do they provide other important factors for attracting more customers? They have to consider that for the attraction of more customers in the book store, there are many important factors which should be considered first and creating a café is an additional service. For example, they should try to provide more local and international books, magazines and other important references in the bookshop for the attraction of more groups of people with different age profiles.
Secondly, their offer about replacing of café with children’s book section is wrong. They cite that “Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten.“ This census is just related to the one age group and even their no statistical evidence about that. Therefore, it cannot be enough reason for discontinuing the children’s book section. Also, by removing this section the book store will lose a large group of their customers because most of the time parents go to the bookshop for their children and sometimes, they buy something for themselves too. They should try to renovate the bookshop and add a special place for the café.
Finally, they also claim that “Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café.” The question is whether the only positive point of Regal Books is having a café compared to Monarch. Do they have any evidence that opening a café in this bookshop has been a good idea? Do they have enough research about the effect of café on the attraction of customers or they just want to imitate their rival?
In conclusion, the Board of directors if wants to strengthen their idea about opening the café, they have to have more researches and try to find a better solution for the creation of enough space for the café.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 455 350
No. of Characters: 2181 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.619 4.7
Average Word Length: 4.793 4.6
Word Length SD: 2.494 2.4
No. of Words greater than 5 chars: 139 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.667 21.0
Sentence Length SD: 9.814 7.5
Use of Discourse Markers (%): 0.476 0.12
Sentence-Text Coherence: 0.341 0.35
Sentence-Para Coherence: 0.42 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 5, column 175, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hich recently opened its own café.' The question is whether the only positiv...
^^
Transition Words or Phrases used:
also, finally, first, firstly, if, second, secondly, so, then, therefore, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2283.0 2260.96107784 101% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 5.01758241758 5.12650576532 98% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.66601106943 2.78398813304 96% => OK
Unique words: 204.0 204.123752495 100% => OK
Unique words percentage: 0.448351648352 0.468620217663 96% => OK
syllable_count: 696.6 705.55239521 99% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 82.5012717102 57.8364921388 143% => OK
Chars per sentence: 120.157894737 119.503703932 101% => OK
Words per sentence: 23.9473684211 23.324526521 103% => OK
Discourse Markers: 5.73684210526 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.290630539405 0.218282227539 133% => OK
Sentence topic coherence: 0.120351666321 0.0743258471296 162% => OK
Sentence topic coherence SD: 0.099572127585 0.0701772020484 142% => OK
Paragraph topic coherence: 0.202250331142 0.128457276422 157% => OK
Paragraph topic coherence SD: 0.061501306403 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 7.87 8.32208582834 95% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.