Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument avers that Super Screen Movies Production Company is facing a trouble attracting more people to their movies. It also says that although fewer people are attending the movie, the are getting positive reviews about specific Super Sceen movies. The recommendation and argument are based on many unwarranted assumptions and there are many information missing. To make this argument reasonable, four questions would need to be answered.
Firstly, how may people are attending the movies? Are only Super Screen movie lovers joining the movie? If only Super Screen movie lovers are joining the movie, they are most likely to give a positive review as they can be biased to them. Perhaps, not other people are going to the movie, perhaps only the movie's production members are attending the movies and giving good reviews. Probably the number of movie loving people are decreasing. There are many cases which are not stated in the claim.
Secondly, how many reviewers are giving the review? The argument says that percentage of positive review has increased. Perhaps, last year a thousand people saw the movie and 200 people gave positive review; and this year, only 100 attended the movie and 50 reviewers gave it a positive review. The first assumption makes 20% positive review while the second one makes 50% positive review. Percentage of positive review increased surely, but actual number of positive reviews decreased drastically. If this assumption is true, this would undermine the argument surely.
Thirdly, how many specific Super Screen Movie Production movies got the positive review? Is the number high? Are the positive reviews higher than any other movies? Perhaps, last year Super Screen Movies released a good number of movies and only few of them got positive response. Perhaps, other movies from different production house are getting better reviews. Many questions are unanswered here.
Forthly, has there any study conducted, or any survey conducted with the movie viewers? Is it true that the positive reviews are not reaching to other viewers? It is not clear in the argument. Perhaps, positive reviews are reaching to all the movie watchers but they are not interested to watch Super Screen Movies. Answer to this question is needed to evaluate this argument.
The argument, as it stands now, is flawed. It is based on many unstated assumptions or does not have much information to prove itself reasonable. If any of the assumptions stated in this essay are true, it can weaken the argument.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 30 15
No. of Words: 410 350
No. of Characters: 2056 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.5 4.7
Average Word Length: 5.015 4.6
Word Length SD: 2.402 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 13.667 21.0
Sentence Length SD: 6.199 7.5
Use of Discourse Markers (%): 0.333 0.12
Sentence-Text Coherence: 0.307 0.35
Sentence-Para Coherence: 0.517 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 189, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...h fewer people are attending the movie, the are getting positive reviews about specific...
^^^^^^^
Line 1, column 345, Rule ID: MANY_FEW_UNCOUNTABLE[2]
Message: Use 'much' or 'little' with uncountable nouns.
Suggestion: much; little
...y unwarranted assumptions and there are many information missing. To make this argum...
^^^^
Line 1, column 345, Rule ID: MANY_NN_U[1]
Message: Possible agreement error. The noun information seems to be uncountable; consider using: 'much information', 'a good deal of information'.
Suggestion: much information; a good deal of information
...y unwarranted assumptions and there are many information missing. To make this argument reasonab...
^^^^^^^^^^^^^^^^
Line 5, column 307, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'movies'' or 'movie's'?
Suggestion: movies'; movie's
...re going to the movie, perhaps only the movies production members are attending the mo...
^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, second, secondly, so, third, thirdly, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 27.0 55.5748502994 49% => More preposition wanted.
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2138.0 2260.96107784 95% => OK
No of words: 410.0 441.139720559 93% => More content wanted.
Chars per words: 5.21463414634 5.12650576532 102% => OK
Fourth root words length: 4.49982852243 4.56307096286 99% => OK
Word Length SD: 2.49770388311 2.78398813304 90% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.424390243902 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 669.6 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 30.0 19.7664670659 152% => OK
Sentence length: 13.0 22.8473053892 57% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.553096844 57.8364921388 63% => OK
Chars per sentence: 71.2666666667 119.503703932 60% => More chars_per_sentence wanted.
Words per sentence: 13.6666666667 23.324526521 59% => More words per sentence wanted.
Discourse Markers: 2.63333333333 5.70786347227 46% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 19.0 8.20758483034 231% => Less positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191899230838 0.218282227539 88% => OK
Sentence topic coherence: 0.0624911698755 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.062181324007 0.0701772020484 89% => OK
Paragraph topic coherence: 0.1196817448 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0657306988643 0.0628817314937 105% => OK
Essay readability:
automated_readability_index: 9.9 14.3799401198 69% => Automated_readability_index is low.
flesch_reading_ease: 58.28 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.4 12.197005988 69% => OK
coleman_liau_index: 12.35 12.5979740519 98% => OK
dale_chall_readability_score: 7.29 8.32208582834 88% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 7.2 11.1389221557 65% => OK
text_standard: 7.0 11.9071856287 59% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.