'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
According to the statement of a memorandum, revenue of the television station decreases as they give more time in late night for news program rather than weather and local program. The manager of the station suggetsed that they should give same amount of the time to the local news and weather news as previously in order to secure similar revenue and increased viewer. The conclusion taken seems faulty as it is based on faulty assumptions.
To begin, it assumes that the business revenue will not be decreased if the same program is sheduled. However it fails to assume other circumstances which can be reasons for the decreased revenue. Perhaps, local business may have found other channel to advertise and they may also be cheap than this station for advertisement. if so, the taken conclusion of revenue increase will be failed to stand. Thus, the argument does not hold the water in this circumstances.
Secondly, the argument fails to take account of popularity of other rival televison program. if this is true, many viewers will be attracted to the other program and if it is the case, the viewer hardly divert their attention and see the station program and the popularity they seek to established will never be fulfilled. By not taking this assumption, the argument seems again insubstantial.
Thirdly, the argument never taken the fact that what is the number of viewer even if they compaint. what if the viewer complaint but, the viewer number rarely decreased. In this case, the projected plan will be futile as the station's program already had achieved their saturation and it will be pointless to forsee increase further viewer for the program. As the assumption does not consider again this fact, it makes the argument severly weak.
In conclusion, there are above certain facts they ignore while making conclusion on the argument making the argument unwarranted. The argument may seems valid if they had taken above fact for drawing conclusion.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 326 350
No. of Characters: 1603 1500
No. of Different Words: 148 200
Fourth Root of Number of Words: 4.249 4.7
Average Word Length: 4.917 4.6
Word Length SD: 2.545 2.4
No. of Words greater than 5 chars: 113 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.286 21.0
Sentence Length SD: 12.18 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.618 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 103, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...reased if the same program is sheduled. However it fails to assume other circumstances ...
^^^^^^^
Line 3, column 328, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ap than this station for advertisement. if so, the taken conclusion of revenue inc...
^^
Line 3, column 447, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...the argument does not hold the water in this circumstances. Secondly, the argument...
^^^^
Line 5, column 94, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...arity of other rival televison program. if this is true, many viewers will be attr...
^^
Line 7, column 101, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...number of viewer even if they compaint. what if the viewer complaint but, the viewer...
^^^^
Transition Words or Phrases used:
also, but, however, if, may, second, secondly, so, third, thirdly, thus, while, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 29.0 55.5748502994 52% => More preposition wanted.
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 1645.0 2260.96107784 73% => OK
No of words: 326.0 441.139720559 74% => More content wanted.
Chars per words: 5.04601226994 5.12650576532 98% => OK
Fourth root words length: 4.24917287072 4.56307096286 93% => OK
Word Length SD: 2.64863223913 2.78398813304 95% => OK
Unique words: 153.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.469325153374 0.468620217663 100% => OK
syllable_count: 507.6 705.55239521 72% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.4469762494 57.8364921388 85% => OK
Chars per sentence: 96.7647058824 119.503703932 81% => OK
Words per sentence: 19.1764705882 23.324526521 82% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.179088220769 0.218282227539 82% => OK
Sentence topic coherence: 0.0595558273045 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0956261071019 0.0701772020484 136% => OK
Paragraph topic coherence: 0.107570585348 0.128457276422 84% => OK
Paragraph topic coherence SD: 0.126251056295 0.0628817314937 201% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 11.9 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.01 12.5979740519 95% => OK
dale_chall_readability_score: 7.87 8.32208582834 95% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.