The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument that the business manager of a teivison station makes is that they have lost a huge number of viewers as their late-night program devotes more time to national news as compared to weather and local news. The first thing that needs to be evaluated is the basis on which the manager makes such a statement as in, is this the ony reason for the viewer churn, since i am from an data analytics background, i am quite confident that making such a statement would require data of viewers to prove it. Many points are to be evaluated here, is there anything else other than this that is botherig the viewers, if yes then what?
Another evidence that needs to be validated here is the quality of news being shown has it degreaded over time or is lacking the truth behind it. Also it could be case where the other competitor news channels are showing the similar news in an more informative and attractive way, as news is like a story telling the better you present the better you are. If the other competitive stations have gone better than the station managers decision to restore the time devoted to local and weather news to its former level will not yield disered results.
One of the means of these channel to earn money is through the advertisements they show during the show, since the channel is lossing its business from advetrisemets it may be possible that the advertisers are getting a playform form competitors to advertise at a cheaper price. If ture than the finance team should of the company should focus on pricing strategy to retain its advertisers as retoring back the local and waether news would not effect the advertisers to select there channel.
Since the arugement states that they have been rceiving complains from viewers regaring the chnage in late night news program it is possible that the viewers wants to know the weather forcast for the next day to plan their next day accordingly which a common middle class family does, for instance if the weather forecast shows that it might rain tommorow then the working person's from the family will be well prepared to carry umberella or to send their children to school or not and similar stuff.
Also people seems intrested in local news as well to be aware of whats happenning in their city, for instance a person with a tea stall in the main market area would be more intrested in a news saying that tommorw there will be a marathon in the city passing through the main market, in that case he can open his show a little early along with some juice bottles to make a little extra income.
If both the points stated in the previous pragraph are the reason for television station viewer churn then station managers decision to restore the local and weather news in late night program will help the station to get back their viewers also it might persuade the local business to advertise it on their platform as the channel will be good for local people and more local local crowd will watch it thus benefiting the advertisers also.
In the i would conclude by saying that if all the above mentioned arguments along with the statistical data of viewers from a poll or something is evaluated then the telivision ma
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 567 350
No. of Characters: 2601 1500
No. of Different Words: 257 200
Fourth Root of Number of Words: 4.88 4.7
Average Word Length: 4.587 4.6
Word Length SD: 2.357 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 47.25 21.0
Sentence Length SD: 20.523 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.37 0.35
Sentence-Para Coherence: 0.761 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 376, Rule ID: I_LOWERCASE[2]
Message: Did you mean 'I'?
Suggestion: I
... ony reason for the viewer churn, since i am from an data analytics background, i...
^
Line 1, column 386, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...n for the viewer churn, since i am from an data analytics background, i am quite c...
^^
Line 1, column 416, Rule ID: I_LOWERCASE[2]
Message: Did you mean 'I'?
Suggestion: I
...i am from an data analytics background, i am quite confident that making such a s...
^
Line 5, column 147, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...time or is lacking the truth behind it. Also it could be case where the other compet...
^^^^
Line 5, column 242, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...hannels are showing the similar news in an more informative and attractive way, as...
^^
Line 5, column 340, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...story telling the better you present the better you are. If the other competitive...
^^
Line 5, column 443, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...etter than the station managers decision to restore the time devoted to local an...
^^
Line 5, column 455, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he station managers decision to restore the time devoted to local and weather ne...
^^
Line 9, column 147, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ince the channel is lossing its business from advetrisemets it may be possible th...
^^
Line 9, column 446, Rule ID: AFFECT_EFFECT[6]
Message: Did you mean 'affect'?
Suggestion: affect
...ck the local and waether news would not effect the advertisers to select there channel...
^^^^^^
Line 15, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...n to school or not and similar stuff. Also people seems intrested in local news as...
^^^^
Line 15, column 66, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: what's
...ed in local news as well to be aware of whats happenning in their city, for instance ...
^^^^^
Line 19, column 372, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: local
... will be good for local people and more local local crowd will watch it thus benefiting the...
^^^^^^^^^^^
Line 19, column 436, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...atch it thus benefiting the advertisers also. In the i would conclude by saying...
^^^^
Line 23, column 4, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'i'?
Suggestion: the; i
...enefiting the advertisers also. In the i would conclude by saying that if all th...
^^^^^
Line 23, column 8, Rule ID: I_LOWERCASE[2]
Message: Did you mean 'I'?
Suggestion: I
...iting the advertisers also. In the i would conclude by saying that if all th...
^
Line 23, column 180, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hing is evaluated then the telivision ma
^^
Transition Words or Phrases used:
accordingly, also, first, if, may, so, then, thus, well, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 45.0 28.8173652695 156% => Less pronouns wanted
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2654.0 2260.96107784 117% => OK
No of words: 567.0 441.139720559 129% => OK
Chars per words: 4.68077601411 5.12650576532 91% => OK
Fourth root words length: 4.87972968509 4.56307096286 107% => OK
Word Length SD: 2.36346047097 2.78398813304 85% => OK
Unique words: 264.0 204.123752495 129% => OK
Unique words percentage: 0.465608465608 0.468620217663 99% => OK
syllable_count: 825.3 705.55239521 117% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 47.0 22.8473053892 206% => The Avg. Sentence Length is relatively long.
Sentence length SD: 114.630566023 57.8364921388 198% => OK
Chars per sentence: 221.166666667 119.503703932 185% => OK
Words per sentence: 47.25 23.324526521 203% => Less words per sentence wanted.
Discourse Markers: 5.75 5.70786347227 101% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.271431113367 0.218282227539 124% => OK
Sentence topic coherence: 0.116410171973 0.0743258471296 157% => OK
Sentence topic coherence SD: 0.105659380368 0.0701772020484 151% => OK
Paragraph topic coherence: 0.127962721534 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.0819554583008 0.0628817314937 130% => OK
Essay readability:
automated_readability_index: 24.2 14.3799401198 168% => OK
flesch_reading_ease: 32.23 48.3550499002 67% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 20.4 12.197005988 167% => OK
coleman_liau_index: 10.75 12.5979740519 85% => OK
dale_chall_readability_score: 8.81 8.32208582834 106% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 20.8 11.1389221557 187% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.