Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while other thinks is has disadvantages to this. Discuss both views and give your opinion?
In recent years, organizations have been excessively using sports field as a marketing channel for their products and services. However, while some believe that this rise in popularity is beneficial for several reasons, I would agree with those who argue that the drawbacks of this trend outweigh the advantages.
On the one hand, sponsoring sports events has various benefits, the most obvious of which is that it is a smart marketing tool for companies. This is because since sports is a field that has zillions of fans, sponsoring sports teams or athletes is a gigantic method for enterprises to grab the attention of those audience. Accordingly, sponsoring companies can have their sales boosted and their customers increased; and thus can record higher revenues. To exemplify, a survey by BBC news about Red Bull Company reported that its sales have increasing by %30 during the African Nations Championship because the company was one of the main sponsors of the event.
On the other hand, this trend does present some problems; a crucial one is the significant rise in consumption rates among people. The reason for this is that the vast majority of sports fans tend to purchase goods that they do not need only because it is endorsed by their favorite team. For instance, a questionnaire administered by the advertising department of Nike Company indicated that 2000,000 pairs of their new issued model were bought by teens since Mohamed Salah appeared wearing them in his last football match. Therefore, the sponsorship of super star athletes could lead clients to be highly consuming and spend funds on unnecessary staff rather than using them for better purposes.
In conclusion, although the sponsorship of sports might be of great benefit to companies in terms of raising their profits, I believe that it can have a detrimental impact on people’s consuming behavior.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-11-13 | mansoureh | 78 | view |
| 2019-10-14 | Salma Mohamed | 84 | view |
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Grammar and spelling errors:
Line 3, column 308, Rule ID: THIS_NNS[2]
Message: Did you mean 'this audience' or 'those audiences'?
Suggestion: this audience; those audiences
...or enterprises to grab the attention of those audience. Accordingly, sponsoring companies can ...
^^^^^^^^^^^^^^
Line 5, column 290, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... it is endorsed by their favorite team. For instance, a questionnaire administer...
^^
Line 7, column 210, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ct on people's consuming behavior.
^^^^
Transition Words or Phrases used:
accordingly, however, if, so, therefore, thus, while, for instance, in conclusion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1587.0 1615.20841683 98% => OK
No of words: 307.0 315.596192385 97% => OK
Chars per words: 5.16938110749 5.12529762239 101% => OK
Fourth root words length: 4.18585898806 4.20363070211 100% => OK
Word Length SD: 2.80227238736 2.80592935109 100% => OK
Unique words: 184.0 176.041082164 105% => OK
Unique words percentage: 0.599348534202 0.561755894193 107% => OK
syllable_count: 472.5 506.74238477 93% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 11.0 16.0721442886 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 20.2975951904 133% => The Avg. Sentence Length is relatively long.
Sentence length SD: 34.8984358739 49.4020404114 71% => OK
Chars per sentence: 144.272727273 106.682146367 135% => OK
Words per sentence: 27.9090909091 20.7667163134 134% => OK
Discourse Markers: 9.09090909091 7.06120827912 129% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.169043815178 0.244688304435 69% => OK
Sentence topic coherence: 0.0626703143088 0.084324248473 74% => OK
Sentence topic coherence SD: 0.0337075634568 0.0667982634062 50% => OK
Paragraph topic coherence: 0.0974895598328 0.151304729494 64% => OK
Paragraph topic coherence SD: 0.0178058087361 0.056905535591 31% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.9 13.0946893788 129% => OK
flesch_reading_ease: 52.53 50.2224549098 105% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.6 11.3001002004 112% => OK
coleman_liau_index: 13.0 12.4159519038 105% => OK
dale_chall_readability_score: 9.19 8.58950901804 107% => OK
difficult_words: 82.0 78.4519038076 105% => OK
linsear_write_formula: 14.0 9.78957915832 143% => OK
gunning_fog: 12.8 10.1190380762 126% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.