"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager from the tv station claims that in order to restore the past performance of the late-night news program and increase its profits. before clear assessment of the argument, three main questions must be answered. Until these questions are assessed, the arguement is severly weak.
First off, the manager is basing his claim on the assumption that businesses cancelled the ad deals solely because of the cuts of weather and local news. while that may be the case, several factors play into such decisions. For example, this decision may be influenced by an ongoing economical crisis that affected the the financial standing of the companies, therefore, decided to cut back on expenses ( ad deals for example). if the above example is true, the plan to get the format of the news program back to its original state will not be a solution to the presented problem.
Furthermore, the manager mentions that most of the complaints received by the station was concerned with the coverage of local news and weather. What if the complaints were addressing the quality of the coverage rather than the duration ?. It is possible that along the cut of the section time, a change in the team was made that severly affected the overall outcome of this segment. this problem may be solved my raising the budget of the said segment, without altering the new program's format. if this example is true, the manager's claim does not hold water.
Finally, even if the manager's presumptions are true and most viewers complain about the short duration of the weather and local news segment, the best solution may not be to go back to the original form. The station may shift its focus to other parts of the population to raise its viewership. For example, if the late night program devoted a section with news related to a specific group like young men and women, where in this segment several issued can be disscussed that young people may feel related to. this way the tv station can reduce the damage made by the cut to local news time by increasing the overall number of viewers from other sources. if this aforementioned example can be applied, then the claim made by the manager that the best way to restore viewers and attract new ones is severly weakened.
The mentioned claim made by the manager argues that in order to attract new viewers and reduce ad related expenses, the late night program should be restored to its original form. before this assumption is validated, three main questions should be evaluated and answered. For now, the arguement is flawed for the mentioned reasons.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 443 350
No. of Characters: 2102 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.588 4.7
Average Word Length: 4.745 4.6
Word Length SD: 2.414 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 128 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34.077 21.0
Sentence Length SD: 24.104 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.611 0.50
Sentence-Sentence Coherence: 0.065 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 152, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Before
... news program and increase its profits. before clear assessment of the argument, three...
^^^^^^
Line 5, column 155, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: While
... of the cuts of weather and local news. while that may be the case, several factors p...
^^^^^
Line 5, column 284, Rule ID: ECONOMICAL_ECONOMIC[1]
Message: Did you mean 'economic' (=connected with economy)?
Suggestion: economic
...ecision may be influenced by an ongoing economical crisis that affected the the financial ...
^^^^^^^^^^
Line 5, column 316, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...ongoing economical crisis that affected the the financial standing of the companies, th...
^^^^^^^
Line 5, column 316, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...ongoing economical crisis that affected the the financial standing of the companies, th...
^^^^^^^
Line 5, column 395, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'expenses'' or 'expense's'?
Suggestion: expenses'; expense's
...nies, therefore, decided to cut back on expenses ad deals for example. if the above exa...
^^^^^^^^
Line 5, column 403, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...erefore, decided to cut back on expenses ad deals for example. if the above examp...
^^
Line 5, column 427, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...back on expenses ad deals for example. if the above example is true, the plan to ...
^^
Line 9, column 385, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...ed the overall outcome of this segment. this problem may be solved my raising the bu...
^^^^
Line 9, column 497, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...thout altering the new programs format. if this example is true, the managers clai...
^^
Line 13, column 655, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...l number of viewers from other sources. if this aforementioned example can be appl...
^^
Line 17, column 181, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Before
...hould be restored to its original form. before this assumption is validated, three mai...
^^^^^^
Transition Words or Phrases used:
finally, first, furthermore, if, may, so, then, therefore, while, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2164.0 2260.96107784 96% => OK
No of words: 443.0 441.139720559 100% => OK
Chars per words: 4.8848758465 5.12650576532 95% => OK
Fourth root words length: 4.58776254615 4.56307096286 101% => OK
Word Length SD: 2.48308946695 2.78398813304 89% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.462753950339 0.468620217663 99% => OK
syllable_count: 660.6 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 9.0 2.70958083832 332% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 48.6383336474 57.8364921388 84% => OK
Chars per sentence: 108.2 119.503703932 91% => OK
Words per sentence: 22.15 23.324526521 95% => OK
Discourse Markers: 3.85 5.70786347227 67% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.260501433452 0.218282227539 119% => OK
Sentence topic coherence: 0.0824698479667 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0914022088351 0.0701772020484 130% => OK
Paragraph topic coherence: 0.152780488177 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0724165780918 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.02 12.5979740519 87% => OK
dale_chall_readability_score: 8.15 8.32208582834 98% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.