Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising venues, we should restore the time devoted to weather and local news to its former level.
The memorandum argues that the television station's late-night news program should restore the time devoted to weather and local news to its former level in order to attract more viewers and to avoid losing more advertising revenue. This is because the television station devoted increased time to national news and less time to weather and local news over the past year. During the same period, most of the complaints they received were concerned with its coverage of weather and local news. In addition, local businesses that used to advertise during their late-night news program canceled their contracts with the station. Before we can reach a conclusion of this argument, there are four critical issues we need to address.
Firstly, it does not address if the overall viewership of the late-night news program decreased. Understandably, viewers that primarily concerned weather and local news may find the newer late-night news program less attractive than it used to be. However, it is possible that more viewers were attracted to the late-night news program because of the increased coverage of the national news. If the overall viewership increased in the past year, the argument will be weakened.
Secondly, if the overall advertising revenue for the late-night program decreased? If the late-night news program attracted more advertising revenue primarily from larger, national companies, then losing local business contracts is not something the television station should worry too much about.
Thirdly, if the overall complaints from its viewers increased? Although most complaints over the past year were from viewers who care about weather and local news, overall complaints from viewers decreased, especially from viewers whose primary interests are national news. The move of devoting more time to national news is still a success.
Fourthly, the late-night news may not be the best time for views that are most interested in weather and local news. The majority of them may prefer a different broadcasting time for weather and local news. If news programs of the same station broadcasted as the different time that focus on local news and weather has significant higher viewership than the old versioned night-time news program and the station received overall more endorsement from local business over the past year, the argument will be greatly weakened.
In summary, there are four critical questions that need to be answered before a conclusion can be made on the argument proposed in the memorandum. Before that, the argument is ungrounded.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-26 | seoul_milk | 66 | view |
| 2023-08-31 | tomlee0205 | 66 | view |
| 2023-08-21 | Dinesh4518 | 64 | view |
| 2023-08-10 | DCAD123 | 50 | view |
| 2023-08-06 | BusariMoruf | 55 | view |
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 59
- All too often companies hire outside consultants to suggest ways for the company to operate more efficiently If companies were to spend more time listening to their own employees such consultants would be unnecessary 50
- Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complaints received from viewers were concerned with our station s coverage of weather a 58
- All too often companies hire outside consultants to suggest ways for the company to operate more efficiently If companies were to spend more time listening to their own employees such consultants would be unnecessary 16
- A nation should require all of its students to study the same national curriculum until they enter college 50
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 404 350
No. of Characters: 2118 1500
No. of Different Words: 151 200
Fourth Root of Number of Words: 4.483 4.7
Average Word Length: 5.243 4.6
Word Length SD: 2.637 2.4
No. of Words greater than 5 chars: 159 100
No. of Words greater than 6 chars: 143 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.263 21.0
Sentence Length SD: 10.202 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.416 0.35
Sentence-Para Coherence: 0.646 0.50
Sentence-Sentence Coherence: 0.207 0.07
Number of Paragraphs: 6 5
Transition Words or Phrases used:
first, firstly, however, if, may, second, secondly, so, still, then, third, thirdly, in addition, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2175.0 2260.96107784 96% => OK
No of words: 404.0 441.139720559 92% => More content wanted.
Chars per words: 5.38366336634 5.12650576532 105% => OK
Fourth root words length: 4.48327461151 4.56307096286 98% => OK
Word Length SD: 2.69910846416 2.78398813304 97% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.39603960396 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 661.5 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 66.6343642887 57.8364921388 115% => OK
Chars per sentence: 114.473684211 119.503703932 96% => OK
Words per sentence: 21.2631578947 23.324526521 91% => OK
Discourse Markers: 5.68421052632 5.70786347227 100% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.637920154618 0.218282227539 292% => OK
Sentence topic coherence: 0.234104997963 0.0743258471296 315% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.159289335537 0.0701772020484 227% => The coherence between sentences is low.
Paragraph topic coherence: 0.345078722576 0.128457276422 269% => Maybe some contents are duplicated.
Paragraph topic coherence SD: 0.20351840984 0.0628817314937 324% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.92 12.5979740519 110% => OK
dale_chall_readability_score: 7.88 8.32208582834 95% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.