The following appeared in a memo to the board of directors of Bargain Brand Cereals.
"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The recommendation in the memo appears to be a strategic way of sustaining operations in business and generating profit while serving a larger audience with varieties of low-priced products. This recommendation came about as a result of the massive sales that Bargain Brand witnessed by introducing a low-price breakfast cereal, they also realized that top brands are trying to adopt the same strategy which shows the effectiveness of the strategy. However, the recommendation seems to be based on certain assumptions, it also fails to include assumptions that must hold true for the conclusion to be true. Until then, can the recommendation stand.
The first unstated assumption is the assurance that the intended food products of the low price will be needed by their large target market. Well, it is possible that their target market is most interested in breakfast cereals, the passage does not provide the support that they might be in need in the intended products of launch. In order to ascertain this, market research may need to be conducted to determine the demand for the new products and the willingness of their target audience to buy even if sold at the most minimal price. If this assumption proves unwarranted, the recommendation might not hold.
In contrast to the recommendation, there is an assumption that the majority of their target market are low-class/economy/ mass market consumers. These are the category of customers that may be interested in buying goods at a cheaper rate due to the level of their disposable income. For example, the high-class/luxury target market attributes quality to price, this means that they are likely not going to be buying from Bargain Brand. Also, the fear of the brand is in profit generation, that is the major reason why they want to introduce varieties of low-price products, they, however, failed to understand that some products if targeted to the luxury market will earn them more profit when compared to the low-class market. If these assumptions prove unwarranted, the recommendation might be screaming weakness.
Furthermore, the memo contains information that spots an unstated assumption that the Bargain Brand identifies low-pricing as the only strategy that describes its success in the cereal business. It is possible that other factors must have contributed to their success in the breakfast cereal that was introduced in the market. For example, there is a potential that they acquire raw materials from a cheaper source or where the company is located gives them the luxury of low cost on operational expenses. The illustrated factors might be favorable for only the breakfast cereal product and might not be favorable for other intended products. Bargain Brand, however, needs to identify different success strategies for the business instead of launching other products of low pricing. Until this assumption is proved valid, the recommendation might hold.
In conclusion, the evidence in the memo does not really strengthen the recommendation. If the above-unstated assumptions are verified and proven to be true, then the recommendation might stand true and be effective. Asides from the unstated assumptions, more evidence is needed to ensure that introducing varieties of low-price products is the right move for Bargain Brand.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-10 | sam 27 | 73 | view |
| 2023-08-10 | Fahim Shahriar Khan | 73 | view |
| 2023-07-10 | Jonginn | 66 | view |
| 2023-02-21 | HSNDEK | 58 | view |
| 2022-11-11 | raghavchauhan619 | 69 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 9 2
No. of Sentences: 22 15
No. of Words: 527 350
No. of Characters: 2729 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.791 4.7
Average Word Length: 5.178 4.6
Word Length SD: 2.917 2.4
No. of Words greater than 5 chars: 199 100
No. of Words greater than 6 chars: 154 80
No. of Words greater than 7 chars: 119 40
No. of Words greater than 8 chars: 80 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.955 21.0
Sentence Length SD: 10.258 7.5
Use of Discourse Markers (%): 0.818 0.12
Sentence-Text Coherence: 0.325 0.35
Sentence-Para Coherence: 0.325 0.50
Sentence-Sentence Coherence: 0.085 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The recommendation in the memo appears t...
^^^
Line 6, column 375, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ts is the right move for Bargain Brand.
^^^
Transition Words or Phrases used:
also, but, first, furthermore, however, if, may, really, so, then, well, while, for example, in conclusion, in contrast, as a result, in contrast to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 21.0 13.6137724551 154% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2791.0 2260.96107784 123% => OK
No of words: 525.0 441.139720559 119% => OK
Chars per words: 5.31619047619 5.12650576532 104% => OK
Fourth root words length: 4.78673985869 4.56307096286 105% => OK
Word Length SD: 3.07519311563 2.78398813304 110% => OK
Unique words: 238.0 204.123752495 117% => OK
Unique words percentage: 0.453333333333 0.468620217663 97% => OK
syllable_count: 846.9 705.55239521 120% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 58.1007247362 57.8364921388 100% => OK
Chars per sentence: 126.863636364 119.503703932 106% => OK
Words per sentence: 23.8636363636 23.324526521 102% => OK
Discourse Markers: 6.72727272727 5.70786347227 118% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.202473983043 0.218282227539 93% => OK
Sentence topic coherence: 0.0673511590219 0.0743258471296 91% => OK
Sentence topic coherence SD: 0.0693544580539 0.0701772020484 99% => OK
Paragraph topic coherence: 0.130438680437 0.128457276422 102% => OK
Paragraph topic coherence SD: 0.0528252186222 0.0628817314937 84% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.87 12.5979740519 110% => OK
dale_chall_readability_score: 8.33 8.32208582834 100% => OK
difficult_words: 118.0 98.500998004 120% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.