The following appeared in a memo to the board of directors of Bargain Brand Cereals.
"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The writer of the memo to the board of directors asserts that Bargain Brand Cereals is successful due to its low price on its products; consequently to increase profit, the company needs quickly introduce new products with low-prices. To evaluate the soundness of the author's conclusion we need to take a closer look at assumptions on which the argument is based such as that the low-price is the main factor which lures customers from the rival companies, that repetition of the action will lead to similar success with other products, and that introduction of new low-cost products is the best way to increase company's profitability.
The central assumption of the argument is that Bargain Brand Cereals has become successful due to low-price on its product. However, several possible factors may impact on attractiveness of the company's product. It is essential necessity to know the reason who customers prefer cereals produced by Bargain Brand over its rivals. Despite the fact that price is a significant factor which probably impacts on product's attractiveness, it may not be only one. For instance, if the company does not use any preservatives or any chemical elements to improve taste of the product the buyers may prefer this product over alternative choices. Maybe some medical experts have given a good feedback on the Bargain Brand Cereals on TV show or in mass-media. To learn about actual reasons of success is a basic requirement to preserve its level of selling, consequently, the company may carry out a research which should comprehensively interview people who buy or avoid buying.
Secondly, the author of the argument assume that the company will have success if it will introduce new low-cost product. However, the introduction of new product should be a thoughtful action which require a comprehensive studying of market. For instance, if a company wants to introduce low cost bread. It is possible that the market has already had a product with similar characteristics, in this case, the company may face a stiff competition from the rival company from the beginning. What is more, it is possible the low-price is a main factor which stimulate people buy cereals of the Bargain Brand. However, customers may use alternative criteria for other products, for instance, for dairy products it may be its freshness or per cent of fats, for vegetables the factor perhaps where they were grown and do they organic or not . consequently, to be successful with new product company needs to conduct studies which will give an objective picture of the market and customers' preferences.
In conclusion, the author of the argument asserts that introduction of new product for low-cost by Bargain Brand Cereals will increase its profit, however, as we have demonstrated, the company needs to conduct a serial of researches in order to avoid superfluous expenditures and increase possibility of success with new products
- There is little justification for society to make extraordinary efforts—especially at a great cost in money and jobs—to save endangered animal or plant species.Write a response in which you discuss the extent to which you agree or disagree with the st 50
- Essay topics: TPO-34 - Independent Writing Task(i devoted only miniscule amount of time to comparison of today's parenting with the one of the past)Do you agree or disagree with the following statement?Educating children is a more difficult task today tha 63
- Some people think that all university students should study whatever they like. Others believe that they should only be allowed to study subjects that will be useful in the future, such as those related to science and technology.Discuss both these views a 76
- Essay topics You have recently gone to live in a new city Write a letter to your English speaking friend In your letter Explain why you have gone to live in the new city Describe the place where you are living Invite your friend to come and see you 63
- Essay topics TPO 44 Independent Writing Task Some people believe that when busy parents do not have a lot of time to spend with their children the best use of that time is to have fun playing games or sports Others believe that it is best to use that time 74
It is essential necessity to know the reason who customers prefer cereals
It is an essential necessity to know the reason why customers prefer cereals
argument 1 -- OK
argument 2 -- OK
----------------
flaws:
need 3 arguments for GRE essays.
-------------------
Attribute Value Ideal
Score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 476 350
No. of Characters: 2416 1500
No. of Different Words: 206 200
Fourth Root of Number of Words: 4.671 4.7
Average Word Length: 5.076 4.6
Word Length SD: 2.877 2.4
No. of Words greater than 5 chars: 187 100
No. of Words greater than 6 chars: 157 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.75 21.0
Sentence Length SD: 16.585 7.5
Use of Discourse Markers (%): 0.812 0.12
Sentence-Text Coherence: 0.393 0.35
Sentence-Para Coherence: 0.534 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 4 5