The following appeared in a memo to the board of directors of Bargain Brand Cereals.
"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the above memo, the author argues that by introducing low-priced food products Bargain Brand will be profitable in the near future. The author supports his claim based on the success of the previously introduced Bargain Brand’s very low-cost cereal, and, despite, imitating their plan of lowering prices other top brands were unsuccessful to compete against them. However, before evaluating the author’s argument three unstated assumptions need to be answered.
Firstly, the author states that their very low price of breakfast cereal attracts customers without providing any admissible evidence. Maybe people preferred the cereal for its taste only. Perhaps, shortly after introducing new flavoured cereal of top brands, people will prefer top brand cereal rather than sticking with Bargain Brand’s cereal. If one of the above scenarios is true then the author’s claim holds no water. The author does not provide any justifiable evidence regarding his assumption that because of low-cost the Bargain Brand attracted customers. If the author can provide more data perhaps in the form of a statistical data chart about people’s preferences regarding cereal then it will be possible to evaluate the author’s assumption to a certain extent.
Secondly, the author argues that they did not have to aggrandise their prices to compete with top brands despite top brands’ efforts of introducing several budget brands without any evidence. There is a possibility that after the recent economic digress deflation cost of the goods ballooned significantly. Then maintaining the previous low price may not be profitable at all. The author does not provide sufficient evidence regarding the Bargain Brand’s constant low price. If the author can provide more evidence perhaps in the form of a systemic study regarding the market price, then it will strengthen the author’s argument, otherwise, the author’s assumption is built unreliably.
Thirdly, the author argues that they will be lucrative if they introduce new food products at low prices without providing any legitimate evidence. Some may raise questions about the strategy of using circumstances from one thing to generalise and predict others. There is a feasibility that people do not want low-priced food rather they are more concerned about health benefits. In that case, people may not have a penchant for newly introduced low-price food. Then the author’s assumptions are seriously gratuitous. The author has to provide more justifiable authentic evidence perhaps in a form of a survey of people's preferences to rectify his claim.
In conclusion, the author’s argument stands now is seriously flawed due to its reliance on several unwarranted assumptions. If the author can answer the three questions above and offers more evidence perhaps in the form of a systematic research study then it will be possible to evaluate the viability of the proposed recommendation that by introducing low-price food products other than cereal the Bargain Brand will be lucrative in the near future.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 473 350
No. of Characters: 2523 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.664 4.7
Average Word Length: 5.334 4.6
Word Length SD: 2.725 2.4
No. of Words greater than 5 chars: 208 100
No. of Words greater than 6 chars: 156 80
No. of Words greater than 7 chars: 116 40
No. of Words greater than 8 chars: 70 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.5 21.0
Sentence Length SD: 10.391 7.5
Use of Discourse Markers (%): 0.682 0.12
Sentence-Text Coherence: 0.373 0.35
Sentence-Para Coherence: 0.521 0.50
Sentence-Sentence Coherence: 0.111 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 347, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...n sticking with Bargain Brand’s cereal. If one of the above scenarios is true then...
^^
Line 3, column 567, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... the Bargain Brand attracted customers. If the author can provide more data perhap...
^^
Transition Words or Phrases used:
first, firstly, however, if, may, regarding, second, secondly, so, then, third, thirdly, as to, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 2.0 11.1786427146 18% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2602.0 2260.96107784 115% => OK
No of words: 473.0 441.139720559 107% => OK
Chars per words: 5.50105708245 5.12650576532 107% => OK
Fourth root words length: 4.66353547975 4.56307096286 102% => OK
Word Length SD: 2.83723450835 2.78398813304 102% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.450317124736 0.468620217663 96% => OK
syllable_count: 792.9 705.55239521 112% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 63.7740879787 57.8364921388 110% => OK
Chars per sentence: 118.272727273 119.503703932 99% => OK
Words per sentence: 21.5 23.324526521 92% => OK
Discourse Markers: 4.95454545455 5.70786347227 87% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.245104606853 0.218282227539 112% => OK
Sentence topic coherence: 0.087623125376 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0858372491962 0.0701772020484 122% => OK
Paragraph topic coherence: 0.170859347068 0.128457276422 133% => OK
Paragraph topic coherence SD: 0.0703754116367 0.0628817314937 112% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 14.62 12.5979740519 116% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.