The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo states that, although the percentage of positive reviews for Super Screen-produced movies increased but the amount of people that came to the theatre to attend the movie screening has been low. As a result, the author concluded that enough people aren't aware of the good qaulity movies being produced by Super Screen and thus in the next year's budget, a greater share must be allocated to reaching the public through advertisement. The author's conclusion can be evluated better if answers to the following questions can be provided.
First of all, the author claims that increasing the budget for advertising will directly influence the number of people going to the theatre to attend the movie. But how can we be sure of it? It might be, that the type of movies being produced by Super Screen are of a certain type and it only attracts a niche audience. For example, in a society where ''super-hero'' movies are the talk of the town, a ''horror'' movie will not attract as many viewers and if this is the case the conclusion made by the author will be weakened significantly.
Furthermore, the author based his suggestions from the evidence of an increase of positive reviews. Maybe it was the case that the quality of the movies produced by them never really got better but a platform was introduced that made reviewing such movies much more feasible. Thus, an easier access to platform(s) for rating and reviewing movies caused an influx in the numer of positive reviews for movies produced by Super Screen. As a result, a situation like this will directly go against the author's conclusion and suggestion.
Last of all, we must consider the fact that movies can be pirated. There are several online platforms for viewing and downloading movies without paying for them. Maybe, the quality of the movies brought to us by Super Screen did get better as suggested by the increase in postive reviews but the viewers are just not compelled to spend money for such an entertainment. A situation like this will not benefit from a bigger and better advertising campaign as the viewers are already aware of the good qaulity movies produced by Super Screen.
In conclusion, the suggestion that the author provides is flawed as it is based on several unwarranted assumptions. If the author can provide answers to the above mentioned questions with adequate evidence, there will be more ground to evaluate the suggestion.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 11 2
No. of Sentences: 17 15
No. of Words: 411 350
No. of Characters: 1970 1500
No. of Different Words: 187 200
Fourth Root of Number of Words: 4.503 4.7
Average Word Length: 4.793 4.6
Word Length SD: 2.599 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.176 21.0
Sentence Length SD: 9.624 7.5
Use of Discourse Markers (%): 0.765 0.12
Sentence-Text Coherence: 0.35 0.35
Sentence-Para Coherence: 0.565 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 258, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...the author concluded that enough people arent aware of the good qaulity movies being ...
^^^^^
Line 1, column 447, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...g the public through advertisement. The authors conclusion can be evluated better if an...
^^^^^^^
Line 5, column 496, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... like this will directly go against the authors conclusion and suggestion. Last of ...
^^^^^^^
Line 7, column 241, Rule ID: COMP_THAN[3]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...ht to us by Super Screen did get better as suggested by the increase in postive re...
^^
Transition Words or Phrases used:
but, first, furthermore, if, may, really, so, thus, for example, in conclusion, as a result, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2017.0 2260.96107784 89% => OK
No of words: 410.0 441.139720559 93% => More content wanted.
Chars per words: 4.91951219512 5.12650576532 96% => OK
Fourth root words length: 4.49982852243 4.56307096286 99% => OK
Word Length SD: 2.66098455209 2.78398813304 96% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.463414634146 0.468620217663 99% => OK
syllable_count: 625.5 705.55239521 89% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 55.2068146839 57.8364921388 95% => OK
Chars per sentence: 118.647058824 119.503703932 99% => OK
Words per sentence: 24.1176470588 23.324526521 103% => OK
Discourse Markers: 6.17647058824 5.70786347227 108% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.253010576742 0.218282227539 116% => OK
Sentence topic coherence: 0.0872803449393 0.0743258471296 117% => OK
Sentence topic coherence SD: 0.0793388745666 0.0701772020484 113% => OK
Paragraph topic coherence: 0.150315007146 0.128457276422 117% => OK
Paragraph topic coherence SD: 0.0817208842069 0.0628817314937 130% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 8.02 8.32208582834 96% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.