Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
The abundant financial resources of big organizations enable them to pursue numerous marketing and selling strategies, thus enhancing the customer comsumption of their goods. This phenomenon has created unwanted influences and several approaches should be applied to make domestic products appealing to buyers.
The abundant financial resources of big organizations enable them to pursue numerous marketing and selling strategies, thus enhancing the customer consumption of their goods. This phenomenon has created unwanted influences and several approaches should be applied to make domestic products appealing to buyers.
The dominant market position of large firms caused by expensive advertising campaigns has caused problems for both society and other businesses. Firstly, large-scale marketing and promotion of multinational companies can harm local markets in the long term. In other words, given that domestic companies desperately need revenues to operate, big firms’ significant market power could threaten their survival. Consequently, the domestic competitiveness of less-developed nations would decrease, posing threats to their substantial economic development as their economy relies increasingly on foreign organizations. Besides, regarding society, this monopoly situation could give giant businesses the power to manipulate the whole market, which tends to result in unfair business practices and social-detrimental activities. For instance, the leading position of Coca-Cola in the food and beverage industry has allowed it to undertake several misleading advertising campaigns regarding the health and environmental effects of its products.
However, there are possible measures that governments and local businesses can take to obtain greater control over their national markets. For local governments, antitrust policies and specific restrictions imposed on foreign firms might be an appropriate option. To exemplify, by assigning a particular amount of products sold locally by multinational corporations, domestic firms would have more opportunities to attract customers’ attention. Moreover, companies based in their home countries can take advantage of their deeper understanding of local culture to create marketing campaigns which target nationalism among customers. The marketing campaign “Vietnamese consume Vietnamese goods” is a telling example since its creators have utilized nationality awareness to persuade millions of Vietnamese to buy products produced locally.
In summary, although big businesses could boost their products’ consumption through heavily invested marketing and promotion, local authorities and companies can undertake several methods to alleviate the problems caused by them and make local products become more popular.
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Grammar and spelling errors:
Line 5, column 840, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...amese to buy products produced locally. In summary, although big businesses coul...
^^^^^
Transition Words or Phrases used:
besides, consequently, first, firstly, however, if, moreover, regarding, so, thus, for instance, in summary, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 13.1623246493 30% => More to be verbs wanted.
Auxiliary verbs: 12.0 7.85571142285 153% => OK
Conjunction : 12.0 10.4138276553 115% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 17.0 24.0651302605 71% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 2148.0 1615.20841683 133% => OK
No of words: 337.0 315.596192385 107% => OK
Chars per words: 6.37388724036 5.12529762239 124% => OK
Fourth root words length: 4.28457229495 4.20363070211 102% => OK
Word Length SD: 3.17481626285 2.80592935109 113% => OK
Unique words: 212.0 176.041082164 120% => OK
Unique words percentage: 0.629080118694 0.561755894193 112% => OK
syllable_count: 658.8 506.74238477 130% => OK
avg_syllables_per_word: 2.0 1.60771543086 124% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 42.8964700512 49.4020404114 87% => OK
Chars per sentence: 153.428571429 106.682146367 144% => OK
Words per sentence: 24.0714285714 20.7667163134 116% => OK
Discourse Markers: 8.78571428571 7.06120827912 124% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 5.0 8.67935871743 58% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 3.9879759519 176% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.30254172334 0.244688304435 124% => OK
Sentence topic coherence: 0.0950512829759 0.084324248473 113% => OK
Sentence topic coherence SD: 0.0495441203604 0.0667982634062 74% => OK
Paragraph topic coherence: 0.185204139698 0.151304729494 122% => OK
Paragraph topic coherence SD: 0.0252522628317 0.056905535591 44% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 20.6 13.0946893788 157% => OK
flesch_reading_ease: 13.28 50.2224549098 26% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 17.4 11.3001002004 154% => OK
coleman_liau_index: 19.96 12.4159519038 161% => OK
dale_chall_readability_score: 11.29 8.58950901804 131% => OK
difficult_words: 138.0 78.4519038076 176% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.