Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?
In recent years, there has been a growing tendency of commercial advertising. In my opinion, this trend could have both positive advantages and also negative influences.
It is unquestioned that the rise of advertising can bring numerous benefits. Thanks to the large scale expansion of advertising in every kind of mass media and billboards, this field generates a diversity of employments opportunities. In other words, it provides occupations for artists, painters and copywriters who design logos or brand awareness for companies or prepare the content of advertisements. Another advantage of advertising is that it can propagate the messages involved in products or services to reach potential customers, increasing the sales for businesses. In addition, by means of advertising, customers are kept informed about newly launched products. Therefore, they will have more choices and can acquire more quality goods.
However, advertising can also bring consumers some disadvantages. Firstly, the more advertising expense is, the higher the product's price is. The reason can be that the selling price includes the cost of advertisements. Consequently, the advertised products can cost more than they should. Secondly, there are some firms who are willing to exaggerate their products or even distort the facts for commercial purposes. As a result, consumers can experience the feelings of confusion about these items, affecting their tendency. Lastly, customers cannot safely protect their private information in a dangerous online world. For example, some technology giants like Facebook and Google can sell your data such as your browsing history or your emails without permission to electronic commerce companies in order to guide your behavior on the Internet.
In conclusion, based on all the above explanations, the increase of advertising will have both benefits and drawbacks to individuals.
- The charts below show the levels of participation in education and science in developing and industrialised countries in 1980 and 1990. 61
- Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? 84
- The charts below show the levels of participation in education and science in developing and industrialised countries in 1980 and 1990. 73
- The diagram below shows how the Australian Bureau of Meteorology collects up- to-the-minute information on the weather in order to produce reliable forecasts. 78
- Brick manufacturing 84
Transition Words or Phrases used:
also, consequently, first, firstly, however, lastly, second, secondly, so, therefore, for example, in addition, in conclusion, kind of, such as, as a result, in my opinion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 13.0 7.85571142285 165% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 19.0 24.0651302605 79% => OK
Preposition: 33.0 41.998997996 79% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1627.0 1615.20841683 101% => OK
No of words: 286.0 315.596192385 91% => More content wanted.
Chars per words: 5.68881118881 5.12529762239 111% => OK
Fourth root words length: 4.11236361783 4.20363070211 98% => OK
Word Length SD: 3.11094705658 2.80592935109 111% => OK
Unique words: 179.0 176.041082164 102% => OK
Unique words percentage: 0.625874125874 0.561755894193 111% => OK
syllable_count: 507.6 506.74238477 100% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Interrogative: 0.0 0.384769539078 0% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.5034892299 49.4020404114 90% => OK
Chars per sentence: 95.7058823529 106.682146367 90% => OK
Words per sentence: 16.8235294118 20.7667163134 81% => OK
Discourse Markers: 11.0 7.06120827912 156% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.148348270557 0.244688304435 61% => OK
Sentence topic coherence: 0.0496938056848 0.084324248473 59% => OK
Sentence topic coherence SD: 0.0637039492596 0.0667982634062 95% => OK
Paragraph topic coherence: 0.081014212047 0.151304729494 54% => OK
Paragraph topic coherence SD: 0.0282241095429 0.056905535591 50% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.8 13.0946893788 105% => OK
flesch_reading_ease: 38.31 50.2224549098 76% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 15.43 12.4159519038 124% => OK
dale_chall_readability_score: 10.01 8.58950901804 117% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.